Duro Launches Technology Partner Program to Deliver Complete Digital Thread for Hardware Engineering

Duro's open, flexible, and collaborative approach prevents vendor lock-in and eases integration, so customers see value out of the box, speeding up time to market.

LOS ANGELES, May 14, 2025 /PRNewswire/ -- Duro, a leading PLM platform for hardware engineering, today announced its technology partner program and initial members. The partner ecosystem Duro has and continues to build enables its customers to create a complete digital thread for their products, from initial design all the way through manufacturing, maintenance, service, and retirement.

"Our partner program reflects how the Duro platform itself is built — flexible, connected, and ready out-of-the-box," said Michael Corr, CEO of Duro. "Our collaborative model helps customers avoid vendor lock-in, eliminate information silos, and create a digital thread that supports agile product development and faster delivery."

The evolving hardware landscape has led companies to demand a PLM that integrates easily with other key systems. Information silos—where departments operate in isolation without shared data—create manual work, slow collaboration, and hinder traceability. This leads to delayed or missed product launches, especially in highly regulated industries like aerospace, defense, and medical hardware.

"Tulip's mission to bring visibility and adaptability to frontline operations aligns with Duro's vision for connected product development," said Natalia Gutierrez, ecosystem product marketing manager at Tulip. Together, we're enabling manufacturers to bridge the gap between design and production, transforming how product data is consumed on the shop floor. By connecting engineering and operations in real time, we're helping teams move faster, reduce errors, and bring better products to market."

Unlike legacy PLMs that restrict partner access, Duro makes integrations more visible, easier to adopt, and supported with customer-facing materials. Its open GraphQL API allows third parties to build custom integrations that deliver added value. This flexibility has earned Duro the nickname "The Programmer's PLM." The result is faster onboarding, quicker time to value, and better information flow across teams—breaking down silos and enabling a holistic product view.

Duro helps its partners drive demand, not just make technical connections. The program also provides partners with joint co-marketing and go-to-market support, including co-branded webinars and thought leadership content, video production (in-person and virtual), social and email cross-promotion, shared customer success stories, and website presence and backlinking.

"First Resonance helps manufacturers move faster by connecting real-time data across engineering and operations," said Karan Talati, CEO & Co-Founder at First Resonance. "Integrating ION with Duro PLM bridges the gap between product design and factory workflows, creating a powerful feedback loop that enables faster iterations, fewer errors, and greater agility. We're proud to partner with Duro to modernize the end-to-end manufacturing stack."

About Duro

Founded by industry veterans Michael Corr and Kellan O'Connor, Duro is a cloud and AI-Native PLM platform built for modern hardware companies to bring products to market three times faster. Duro streamlines integration with best-in-class CAD, ERP, and MES tools with instant onboarding, an industry-leading UI, and API-first architecture. Duro is trusted by global hardware leaders across aerospace, robotics, and industrial automation.

SOURCE Duro