Duro Unveils Duro Design, the First AI-Native PLM for Modern Hardware Engineering

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Duro

Jun 17, 2025, 09:02 ET

Built in close collaboration with customers, Duro Design delivers enterprise-grade PLM at startup speed—empowering engineers and manufacturers with a unified digital thread.

LOS ANGELES, June 17, 2025 /PRNewswire/ -- Duro, a leading PLM platform for hardware engineering, today relaunched its product as Duro Design, a cloud- and AI-native PLM rebuilt from the ground up to help manufacturers launch products up to three times faster.

The PLM space is projected to be a $46 billion market by 2032, but remains dominated by legacy tools built in the 1980s—rigid, difficult to adopt, and poorly suited for modern workflows. Building hardware is still unnecessarily difficult: data is siloed, tools don't talk to each other, and time-to-value can take months or even years. These outdated systems often require expensive consultants, creating friction across teams instead of enabling speed and collaboration.

Today's hardware engineers, well-versed in agile workflows, expect PLM tools to be flexible, user-friendly, and as connected as the software they use daily. AI is no longer a nice-to-have—it's table stakes for enterprise SaaS, boosting productivity and streamlining the user experience (UX). Just as GitHub redefined how developers build software, Duro is redefining product lifecycle management for hardware.

"Today's companies need solutions beyond data storage to enhance decision-making, streamline supply chain management, and accelerate innovation," said Jon Stevenson, Former GrabCAD VP and Duro Board Member. "Duro is delivering an AI-native PLM that is accessible and helps manufacturers optimize every stage of the product lifecycle—from concept to production."

The New Standard for Hardware Engineering

Duro Design connects design, supply chain, and manufacturing data through a unified digital thread. Built from customer and industry feedback, the platform replaces rigid, legacy PLMs with a cloud- and AI-native system that's fast to deploy, easy to configure, and avoids vendor lock-in. 

"Controlling the digital thread is the next competitive advantage in manufacturing," said Michael Corr, CEO and co-founder of Duro. "With Duro Design, we're helping hardware teams move beyond legacy tools by unifying design, sourcing, and manufacturing in one AI-native platform."

Key capabilities of Duro Design include:

  • Enterprise-grade functionality with an intuitive UX: Duro empowers users to find what they need quickly without clicking through dozens of menus. Teams want to use PLM now because they can log in, log out, and get back to work designing hardware.
  • Built-in AI for validations, impact analysis, metadata, and sourcing: Increases accuracy, accelerates design, and reduces costs by surfacing sourcing data directly to engineers.
  • Multi-level configurability via UI wizards, YAML editor, or GraphQL API: No consultants required. Users can configure part number schemes, change management workflows, custom fields, and validations using clicks or code.
  • Additional out-of-the-box features

About Duro
Founded by industry veterans Michael Corr and Kellan O'Connor, Duro is a cloud and AI-Native PLM platform built for modern hardware companies to bring products to market three times faster. Duro streamlines integration with best-in-class CAD, ERP, and MES tools with instant onboarding, an industry-leading UI, and API-first architecture.  Duro is trusted by global hardware leaders across aerospace, robotics, and industrial automation—with co-founder Kellan O'Connor having helped design the Falcon 9 booster engines at SpaceX.

SOURCE Duro