D&W Fresh Market Knapp's Crossing Store Opens

Grand Rapids Store Blends Old World Market and Michigan Farm Freshness with Destination Departments, Consumer Convenience, and State-of-the-Art Energy Saving Architecture

Jun 09, 2010, 13:48 ET from Spartan Stores

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GRAND RAPIDS, Mich., June 9 /PRNewswire-FirstCall/ -- With the opening of the newest D&W Fresh Market at Knapp's Crossing, grocery shopping has been redefined. The 50,000 square foot state-of-the-art, energy efficient store -- located in a new and developing lifestyle center in Grand Rapids, Michigan, -- uniquely blends the attributes of old world markets with specialty foods and destination departments, plus the convenience, time, and cost savings of a larger supermarket.

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From the moment one pulls into the spacious, greenscaped parking lot and sees the outdoor market stocked with crates full of fresh fruits, vegetables, hanging baskets, and colorful flowers; consumers sense this is no ordinary store. Step inside and all doubt is removed with the sight and smells from the Old World Artisan bakery, fresh roasted coffee Starbucks bar, perpetually blooming floral department, massive full service delicatessen, made-to-order sushi station, teas by the ounce, Greek olive bar, made to order pizzas and salads, Gelato and Sorbetto ... and so much more. Spot on service from one of the excited 175 employees is an added bonus, but also standard fare at any of the 11 D&W Fresh Markets that specialize in great food and great service.

"The new D&W Fresh, which offers more than 50 percent fresh food offerings is the ultimate D&W Fresh Market experience, with an incredible variety of fresh foods and an exciting and state-of-the-art atmosphere," said Scott Stegink, Store Director, D&W Fresh Market Knapp's Crossing. "Friends and family can meet for a casual breakfast or lunch. Parents can bring their children for healthy snacks. The beautiful indoor and outdoor cafe seating areas are perfect settings to enjoy innovative and exciting natural, local and specialty foods, and free Wi-Fi."

According to Dennis Eidson, President and CEO of Spartan Stores, "D&W Fresh Market is known for its progressive, service-oriented approach to shopping, and this new location at Knapp's Crossing will be no exception. Time-crunched shoppers who appreciate quality foods and attractive presentations are going to be extremely impressed with everything the store offers."

Knapp's Crossing Top 10 Store Features ...

Don't let the historical photos of Grand Rapids fool you ... while black and white snap shots of Blodgett Hospital, the former Metropolitan Osteopathic Hospital, and other downtown Grand Rapids landmarks set a relaxing, nostalgic tone, Knapp Crossing's interior is every bit state-of-the art. From LED-lighting and lighting controls with remote access, to daylight harvesting to maximize energy conservation, to "smart coolers," more environmentally friendly packaging, and extensive recycling practices, this store runs on an energy efficient platform in each and every department.

#1: Farm Fresh Produce and Full Circle Organics

Offering more than 80 organic items and the freshest selection of fruits and vegetables

Offering variety is key at D&W Fresh Market. For example, fresh mushrooms will be offered beyond the usual button, portabella, shiitake and crimini. A wide selection of fresh herbs, exotic specialty items and seasonal fruits and vegetables from around the world will fill the department.

Locally grown produce throughout the summer and fall, summertime weekend events featuring Michigan products and expanded seasonal varieties

Continued support of 40 local growers including: A.L. Johnson & Sons in LeRoy; E. Miedema Farms in Byron Center; Lake Michigan Fine Herbs in Wayland; Aseltine in Comstock Park; and The Ferris Nut Company in Grand Rapids.

#2: Full Service Delicatessen

Hand carving station where rack of pork, chicken, ham, and roast beef/turkey perfect for lunch or dinner.

A 12-foot case with hot hand-tossed pizza and fried, baked or rotisserie chicken.

A self-serve section with Heat 'n Eat Meals to Go: Twice-Baked Potatoes, Chicken Parmesan, Coconut Chicken, Salmon and Tilapia, Chicken Enchiladas and more.

Heat 'n Eat Asparagus/Salmon, Shrimp Scampi and Lemon or Honey Chicken.

Deli case features Boar's Head Fresh deli meats.

Made to order sandwiches on fresh artisan bread including grilled paninis.

14-foot soup and salad bar offers 50 choices. Everything from hot entrees (pasta and Chinese selections that rotate daily), soups and freshly cut fruits. Asian, chicken, tuna, seafood, pasta, fruit and potato salads; salads with cucumber, mozzarella, asparagus, green beans and tomatoes, mixed greens, traditional lettuce and toppings.

Grain salads and made to order Caesar Salad Station offers the option of adding salmon or chicken and is topped with special recipe dressing.

For dessert, a full-service gelato station has 12 varieties daily from Palazzolo's, a local supplier based in Fennville.

Fresh made sushi. Order it special and watch it being made.

200 imported cheeses from the cheese island that contains the largest selection in West Michigan.

Specialty delectable olives from the olive bar.

#3: Old World Artisan Bakery

Artisan breads made without sugar or shortening and with limited amounts of yeast – lightly browned, crispy crusts and tender interiors are achieved with long fermentation times and steam baking in hot ovens.

Italian, Country French, Sourdough, Grain Breads, Cranberry Nut, Cinnamon Raisin and Savory Cheese Breads join fresh baguettes on the bakery shelves.

A Decadent Dessert Case with fresh fruit tortes, signature brownies, cakes, pies and cheesecakes.

Fresh donuts made from scratch.

Specialty pastries, mega muffins, scones and cookies.

An extensive selection of cream/natural fruit juice pies will be available daily.

Bakery experts can create the perfect custom-decorated cake or provide party planning and entertainment suggestions.

Watch an in-house cake decorator put the finishing touches on at the decorating station.

#4: Meat and Protein Options for Every Palate

Daily selection of Preferred Angus, recognized as the standard for tenderness and guaranteed to be juicy and tender.

Open Prairie Natural Beef — grass fed and antibiotic free — offers superior taste and tenderness.

Beef is ground fresh throughout the day to ensure freshness, regardless of what time you shop.

The 100 percent natural Chairman Reserve Premium Pork is nutritious, great tasting and a great selection for flavor and tenderness.

Smart Chicken, fed a USDA-certified organic corn diet and processed using natural cold air technology to retain flavor and tenderness is part of an expanded poultry line.

Miller Amish chicken is another premium poultry choice.

Polish kielbasa, Italian sausage and bratwurst are all made fresh daily in the store.

Full range of Spartan products are also available in the prepackaged sections.

For your convenience, ready-to-cook or grill items include kabobs, marinated meats, stuffed pinwheel steaks, thick-cut pork chops, Sweet Chili Baby Back Ribs and asparagus stuffed chicken.

Black and Bleu, Portabella Mushroom and Bacon Cheddar Burgers are formed, seasoned and perfect for easy meals.

Hand trimmed specialty cuts by our expert meat staff

#5: Seafood and Fresh Fish Flown in Daily

To ensure taste and freshness, succulent seafood is delivered six days a week from around the world.

Open cases feature 14 feet of fresh catch on ice with market-buy seafood items.

Frozen seafood case where selections such as frozen king crab legs, lobster tails and jumbo sea scallops sit atop chipped ice.

Rainbow trout shipped in daily from Harrietta Hills Trout Farm just north of Cadillac. The trout is harvested, processed and delivered within 24 hours.

#6: Beer and Wine – A Destination for any Occasion

Signature destination of all D&W Fresh Market's, customers will find an impressive offering of imported and domestic wines to suit any taste.

Selection of more than 1,800 wine items.

An expanded Michigan Wine Section is offered, from Chateau Grand Traverse, Chateau Chantal and Leelanau Cellars.

An impressive collection of imported and domestic varieties.

Continuous specials can be found in "Bin 35" featuring 35 wines priced under $10.

Sparkling, dessert, blush, kosher, blended, organic and non-alcoholic wines.

A prominent display of Library Wines for cellaring. Many items are exclusive to the D&W Fresh Market Knapp's Crossing location.

Sixty feet of refrigerated beers and an expanded craft brew section. Bell's, Founders and the newest addition, Short's Brewery out of Bellaire, are all part of an expanded Michigan section. Build your own microbrew 6 pack.

#7: Specialty and Gluten-Free Foods

Selection of thousands of natural and organic specialty foods.

Other natural options include larger selections of Kifer and Stoneyfield yogurts. Greek yogurt from Chobani, Greek Gods and Fage.

The frozen foods section offers two full freezer doors of gluten-free items and two more of organic and specialty pizzas and snacks.

Gourmet sauces, exotic cooking oils and food selections from brands such as DeLallo, Tassos, Rao's and Colavita.

In the grocery department, you'll find specialty pastas, a field of Natural Cereals/Soy Milk and a gluten-free area.

Olive oils occupy another eight feet in the International aisle.

An expanded tea department features 11 additional flavors of bulk tea sold by the ounce.

#8: Floral Delights

Refrigerated floral cases offer an expanded variety of fresh blooms, buds and bouquets including elegant roses and attractive arrangements.

Local growers Neal Mast provide seasonal and specialty items.

Great Lakes Glads of Bronson, the largest producer of field-grown fresh-cut gladiolas in the U.S., provides the best quality flowers from July through October.

#9: Health and Beauty Care

Full mix of health and beauty items.

Leading natural brands like Burt's Bees, Tom's of Maine, Jason, Yes To Carrots and Kiss My Face.

Natural bath products provided by Alba and J.R. Watkins.

Professional products including major brands Nexxus, Paul Mitchell, Biolage, Redken, Bed Head and Crew.

Vitamins are located beneath the pharmacy counter.

A condition-specific information kiosk provides you with pertinent facts to help make wise supplement choices.

16,000 products identified with Nutrition Guide shelf tags indicating whether product meets standards for Low fat (orange label), Low sodium (tan), High fiber (teal blue), Gluten free (green), Sugar free (purple), Low calorie (yellow), and is Heart Healthy.

24/7 access to "Ask the Dietician" website featuring Spartan Stores full-time Registered Dietician.

#10: Pharmacy

Pharmacy offers the convenience of drive-thru — both for dropping off and picking up prescriptions.

Hundreds of insurance plans are accepted.

Seniors receive a 5 percent discount.

More than 300 generic equivalents are offered at a price of $4 for a 30-day supply or $10 for a 90-day supply.

Two full-time pharmacists with 30 years of experience between them staff the pharmacy from 8 a.m. to 8 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday and 10 a.m. to 6 p.m. Sunday.

Pagers are available to alert shoppers when prescriptions are ready.

D&W Knapp Crossing's also features a Starbucks Coffee and WiFi Cafe. Whether stopping for your favorite beverage prior to shopping, conducting a meeting or using your laptop at the WiFi Cafe, or meeting friends or family for a bite to eat, guests will enjoy the clean, spacious tables and laptop/power stations. The Knapp Crossings Starbucks features:

The same quality taste found nationwide as well as the full menu of beverages.

Espresso-based lattes and cappuccinos and non-espresso based drinks (hot chocolates, steamed cider and steamed milk) are available.

Tea and ice-blended beverages are also served, as are a limited offering of Starbucks pastries.

Customer can take beverages and sweets while they shop.

Store associates undergo identical training, under the tutelage of Starbucks baristas, and must meet the same standards in beverage preparation and customer service.

D&W Fresh Market Knapp's Crossing Quick Facts

Location: 2022 Apple Orchard Avenue NE, Grand Rapids, MI 49525

Located within the City of Grand Rapids

50,000 square foot D&W Fresh Market Knapp's Crossing

Store director: Scott Stegink

6 am to midnight, everyday

Employs 175 associates

About Spartan Stores

Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the nation's eleventh largest grocery distributor with warehouse facilities in Grand Rapids, Michigan. The Company distributes more than 40,000 private-label and national brand products to approximately 350 independent grocery stores in Michigan, Indiana and Ohio. Spartan Stores also owns and operates 97 retail supermarkets in Michigan, including Family Fare Supermarkets, Glen's Markets, D&W Fresh Markets, Felpausch Food Centers and VG's Food and Pharmacy.

http://www.spartanstores.com

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