Dynamic Magazine App Material Launches for iPhone Users

LONDON, Aug. 28, 2013 /PRNewswire/ -- Inq Mobile today announces the new version of its content discovery app Material, which is now available for both iPhone and Android users. The free service sorts through millions of sites to find current content you'll love based on what you've already told the world you like on Twitter and Facebook. Material delivers a personalized collection of blogs, videos, music, images, articles and more directly to your Android and now iPhone twice daily. 

Material is now available to iPhone users and can be downloaded in the App Store.

Material is also available for Android handsets and can be downloaded in Google Play.

Material is a new way to find content you'll love. The app uses your social activity to create a dynamic magazine composed of news, stories and videos catered to your individual tastes and interests. Just enter your Twitter or Facebook credentials into Material and it instantly provides you with a variety of content from sources you know and love as well as new ones yet to be discovered. The app has been completely redesigned for iPhone users to offer the most user-friendly experience to date.

"With the avalanche of content out there, we're focused on finding new and exciting ways for people to get directly to the things they love," said Ken Johnstone, CEO and Co-Founder of Inq Mobile. "Material was the result of this thinking, an app that takes all the hard work out of finding great stuff."

The more you use Material the more it learns from you, fine tuning your experience and evolving with you as your tastes and interests change. By applying a proprietary algorithm to your social activity that takes into account the people you follow and the things you say and do, Material is able to deliver relevant, personalized content directly to your smartphone. You can also easily add an interest if it's outside of your existing social activity as well as hide topics you no longer want to view.

Material Features

• Material is unique to you, what you like and who you follow – we search millions of sites throughout the day to bring you the stories that are right for you in graphically rich editions.
• It takes no time or effort to set up – just sign in to Twitter and/or Facebook and Material delivers personalized content based on your social activity.
• Material adapts to you, so as your interests change our app changes with you, while you still remain in control of your listed topics.
• It's not just the usual sources; Material gives you stories from places you never knew existed.
• If you love something Material has discovered, it's easy to share across your social networks.

Pricing and Availability

Material for iPhone is free and available for download in the App Store.

Material for Android handsets is free and available for download in Google Play.

Our Inq Mobile Journey

Our mission is to help you get to the stuff you care about quickly. By creating beautifully designed, seamlessly integrated products, we cut through the clutter and noise to make your digital life faster, easier and more interesting.

Back in 2007, in a world when social and mobile weren't completely intertwined, we had an idea. Why not put social at the heart of the mobile experience? We wanted to create innovative products that bring you closer to the things and the people you love.

So Inq was founded. We started with handsets that won awards for innovation. Then, we looked at software. At apps and launchers for Android and iOS that pushed the boundaries of what we expect our phones to be able to do, that took social and made it more practical, made it easier, made it more fun.

This is what drives us everyday; the challenge of making things that make life better for our customers in ways they didn't even know were possible. To amplify your experience of life through mobile.

Material was a result of this thinking, an app to help you find new stuff to make your day more interesting. So was SO.HO, our launcher for Android that gets you to the things you love faster by putting your Twitter, Facebook and Instagram feeds all in one place.

Inq: changing the way you use social on your mobile.

To find out more about us, visit our website here: www.inqmobile.com

For more information please contact the INQ press office:

Jasmine Castro
FortyThree, Inc.
831.401.3175
[email protected]

SOURCE Inq Mobile