Dynamic Yield Launches Definitive Assessment on State of Personalization Maturity

NEW YORK, Jan. 16, 2018 /PRNewswire/ --  Dynamic Yield, the first personalization technology stack, today announced the results of its first quarterly survey on the state of personalization maturity. While companies around the world strongly value personalization, the degree of implementation greatly varies by region, with most retail marketers rating their efforts as "basic."

According to Dynamic Yield's Analysis of 700 marketers and executives in North America, Europe, and Asia, 92% of those polled believe in the value of personalization, but 35% reported deploying only simple on-site personalization with limited segmentation.

Dynamic Yield's Personalization Assessment for Q1 of 2018 explored four stages of personalization maturity: absent, basic, advanced, and pioneer. Brands are scored based on an organization's ability to unify data, dedicate resources to drive personalization, visionary outlook, and more.

Additional highlights from the report include:

• Leaving Customers in the Cold: 76% of marketers in North America rate their "customer-centricity" as either basic or absent. Ouch.
• Nothing Cooking: In North America, 30% of marketers claim to have no processes whatsoever for personalization and 26% have zero personalization technology.
• Personalization = #1 priority: Half of the companies worldwide (49%) have already identified personalization as a top priority investment.
• Technology Silos: 1 of 4 organizations worldwide (24.14%) has already integrated personalization technology as the core of their stack, allowing them to personalize the customer experience across all touch points, based on all available data (offline, CRM, email, etc.). However, for nearly 60% of responders, personalization still acts as a channel-specific solution, which is integrated with some elements in the stack.

"It's exciting to feel the weight behind personalization within organizations across demographic profiles and industries. But while the scales are tipping in favor of a more individualized approach to the customer experience, there is still a lot to accomplish when it comes to building out a proper personalization program," said Mukund Ramachandran, CMO of Dynamic Yield. "Truly customer-centric organizations bake personalization into the DNA of all teams, create a culture of experimentation, and can deeply integrate personalization within every element of the tech stack."

The only of report of its kind, Dynamic Yield's Personalization Maturity Assessment will survey marketers and executives on a quarterly basis, analyzing contributions to benchmark the state of personalization maturity in the market over time.

To participate, answer these eight questions and discover your own company's personalization maturity level.

About Dynamic Yield

Dynamic Yield's personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company's advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like Under Armour, Urban Outfitters, Sephora & Ocado among its many customers. Based in New York, the company has more than 100 employees in six offices worldwide. 

Media Contact:
Jill Burkes
+1-917-722-5054
[email protected]

SOURCE Dynamic Yield

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https://www.dynamicyield.com/