Dynata adds Key Features, Expands Availability of AI-Driven Data Quality Solution, QualityScore

QualityScore now available natively within the Press Ganey Forsta HX platform

SHELTON, Conn., June 4, 2025 /PRNewswire/ -- Dynata, the trusted source for reliable and accurate first-party insights, today announced the expansion of its AI-driven data quality solution, QualityScore™, with new features and broader accessibility. Previously available exclusively to customers using Dynata's in-house survey programming, QualityScore is now accessible to users of third-party survey programming tools and is also natively integrated within the Press Ganey Forsta HX platform.

Originally launched in 2020, QualityScore is a foundational component of Dynata's commitment to data quality. The solution evaluates over 175 passively tracked respondent behaviors to detect signs of fraud and inattentiveness, including indicators like speeding, straight-lining, and open-ended response quality. It also analyzes subtler signals—such as mouse movement, survey acceleration, hotkey use, page translation, and typing speed—to distinguish between partial and complete disengagement.

QualityScore automatically removes and replaces poor-quality or fraudulent respondents in real-time during data collection, ensuring cleaner datasets and timely delivery. Customers using QualityScore report an 85% reduction in manual data cleaning.

"QualityScore is the cornerstone of our data quality approach, and not only do we continue to invest in the technology, the AI and ML models continue to improve over time, which ensures that we continue to evolve our approach," says Deirdre Thomas, Chief Product Officer, Dynata. "Our goal is to make it easy for our customers to leverage QualityScore, and we are thrilled to now offer a native integration within the Press Ganey Forsta Research HX platform."

"Integrating QualityScore directly into the Research HX Platform brings immediate, automated data validation to our customers," said Kyle Ferguson, CEO of Press Ganey Forsta's cross-industries division. "It's a powerful step toward eliminating manual cleanup and accelerating confident decision-making, all while reinforcing the integrity of the insights organizations rely on."

About Dynata

Dynata is the world's largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The Company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. 

About Press Ganey Forsta

Press Ganey Forsta is a leading global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. Press Ganey Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology. Press Ganey Forsta is recognized by Gartner® as a Leader in the Magic Quadrant™ for Voice of the Customer (VoC) Platforms.

SOURCE Dynata