E. & J. Gallo Plans National Launch of Viniq® Ruby, Extending America's First Premium Shimmery Liqueur Brand

MODESTO, Calif., May 11, 2015 /PRNewswire/ -- Viniq^® Ruby, E. & J. Gallo's newest addition to its collection of shimmery liqueurs, is now available nationwide. The refreshing, ruby red liqueur is a delicious fusion of premium vodka, Moscato, natural fruit flavors of strawberry, red berry, and orange citrus with the one-of-a-kind Viniq shimmer. The result is a mouth-watering blend of ingredients that creates the quintessential drink for any occasion needing a touch of glamour.

The launch of Viniq^®, America's first shimmery liqueur, exceeded initial goals and generated consumer excitement far surpassing expectations. In response to mass consumer excitement and demand, the brand has expanded its flavor portfolio to include the new Ruby flavor; offering on-trend millennial consumers a stylish twist to their new favorite liqueur.

The shimmer in Viniq Ruby is the same ingredient that gives frosting its shine or rock candy its sparkle, making it the ultimate style accessory for any cocktail or special occasion. Viniq Ruby can be enjoyed straight on the rocks, poured as a delicious mixer, or with a splash of your favorite sparkling wine. Viniq Ruby is highly mixable, and offerings like the Ruby Drop and Viniq Cosmo are sure to be on the A-list of summer cocktails that taste great, and look glamorous!

"Due to the unprecedented growth of Viniq Premium Shimmery Liqueur, E. & J. Gallo will expand Viniq offerings to meet the on-trend consumer's desire for fun and innovative flavors. Viniq is a truly unique offering, with superior taste, an alluring package, and our one-of-a-kind shimmer as point of difference," says Gerard Thoukis, Viniq Senior Director of Marketing. "Fusing the sweet, fruity flavor of red berries with premium vodka makes this is one of our most exciting flavor launches."                                                                 

Viniq Ruby is available in 750mL bottles (SRP $19.99) and 375mL bottles (SRP $12.99).

Signature Viniq Ruby Cocktails:    

Ruby Drop:
1.5 oz. Viniq Ruby
1.5 oz. New Amsterdam® Citron Vodka
.75 oz. lemon juice
.5 oz. triple sec
Lemon wheel
Pour vodka, lemon, and triple sec into a shaker, shake with ice.  Strain into a martini glass, lay lemon wheel on top, and pour Viniq over lemon and enjoy.

Viniq ® Cosmo:
2 oz. Viniq Ruby
1.5 oz. New Amsterdam ® 80 Proof Vodka
.75 oz. lime juice
.75 oz. triple sec
Lime wheel
Pour vodka, lime, and triple sec into a shaker, shake with ice.  Strain into a martini glass, lay lime wheel on top, and pour Viniq over lime and enjoy.

About Viniq
Viniq, America's first premium shimmery liqueur, was introduced in May of 2014. An innovative product that tastes and looks great, Viniq is a fusion of premium vodka, Moscato, natural fruit flavors and a one-of-a-kind shimmer. For more information visit, http://www.viniq.com/.

About E. & J. Gallo Winery
Established in 1933 in Modesto, California, by Ernest and Julio Gallo, E. & J. Gallo has become the world's largest winery and the foremost winery in the art of grape growing, winemaking, distribution, and marketing of wines. With nine wineries strategically located in wine regions in both California and Washington and access to grapes from vineyards in all of the premier grape-growing areas of both states, Gallo produces wines in every category, to suit every taste. In addition, Gallo imports wines from fourteen wineries around the world. Some of the brands in Gallo's wine portfolio include Gallo Family Vineyards, Barefoot Cellars, Apothic, Louis M. Martini, MacMurray Ranch, Bridlewood, Mirassou Vineyards, Frei Brothers Reserve, William Hill Estate, Edna Valley Vineyard, Columbia Winery, Martin Codax, Brancaia, LaMarca and Ecco Domani. E. & J. Gallo is expanding its portfolio into distilled spirits with the addition of New Amsterdam Gin, New Amsterdam Vodka, Familia Camarena Tequila, Shellback Rum, and Viniq Vodka Liqueur with Artificial Colors, Alcohol 20% by Volume (40 proof), ©2015, Viniq Spirits Company, Parlier, CA. All rights reserved.

Press Contact:
Amanda Greenfield
Zeno Group
212-299-5789 / [email protected]

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SOURCE Viniq

Related Links

http://www.viniq.com