E! and Adrianna Papell for E! Live From The Red Carpet Reveal the Winning Dress Design

NEW YORK, March 1, 2012 /PRNewswire/ -- In September, the Adrianna Papell for E! Live From The Red Carpet launched a nationwide call-to-action, and invited designers to submit red carpet looks for the Spring 2012 collection. After a rigorous nomination process, the votes have been tallied. The Adrianna Papell Group along with E! Entertainment are thrilled to announce the winner of the first-ever "Adrianna Papell for E! Live From The Red Carpet Design Contest"—freshman fashion design student Natalie Palter.

Natalie's winning design, which was one of 700 submissions, was unveiled to millions of viewers nationwide on E!'s Countdown to the Red Carpet: The 2012 Academy Awards.  Fans voted on their favorite dresses, narrowing the field to the top 25.  Following the first round of voting, E! and Adrianna Papell narrowed the top 25 dresses down to the top five.  Adrianna Papell created samples of those top five gowns, which were featured at E! Online, and the final fan vote ultimately decided the winning design.

A student at Marist College in New York, Natalie noted "I have been designing ever since I could hold a crayon. I wanted to design a dress that would not only flatter any woman's body, but also make her feel like red carpet royalty." Inspired by Grecian goddesses, the gorgeous blue gown delicately drapes the female form, while crystal baguettes accent the decolletage and natural waist.

Jaynee Berkman, President of Adrianna Papell states, "We look forward to incorporating the winning design into the Adrianna Papell for E! Live From The Red Carpet collection. It complements our current style offerings and will be available at Lord & Taylor and other fine retailers beginning in June."

The First Runner-Up, Genovena Christoff will receive a $1,000.00 cash prize, and the Second Runner-Up, Jamie McClure will receive a $500.00 cash prize.

Additional information on Adrianna Papell can be found on the brand's Facebook page, http://www.facebook.com/AdriannaPapell and website, http://www.adriannapapell.com.  The entire Adrianna Papell for E! Live from the Red Carpet line can be found on E! Online, http://www.eonline.com/uberblog/redcarpet/bring_out_your_glam/product.jsp#fashion.

About E! Entertainment

E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloe & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "Kendra."  Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights.  E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

ABOUT ADRIANNA PAPELL FOR E! LIVE FROM THE RED CARPET:

ADRIANNA PAPELL FOR E! LIVE FROM THE RED CARPET was designed to make every woman look like a star. The collection is reminiscent of classic Hollywood glamour, incorporating feathers, ruffles, paillettes, plunging necklines, raised hemlines and draping fabrics. Women enjoy their own "red carpet moment" when they slip into one of the designs for weddings, proms—or even a night at the opera.

For additional information, please contact Pistol & Stamen
323.874.2100/ [email protected]

SOURCE Adrianna Papell