E-Commerce Goes Hollywood: Abe's Market Partners with Entertainment Industry Giant Endemol USA to Enhance the Experience of Shopping for Natural Products

CHICAGO, July 11, 2011 /PRNewswire/ -- Abe's Market, the go-to shopping destination for natural products online, today announced a strategic relationship with Endemol USA, the world leader in entertainment programming and production responsible for such mega-hits as Big Brother, Deal or No Deal, Wipeout, and Extreme Makeover: Home Edition. The partnership is a first for both companies, bringing the e-commerce and entertainment worlds together to re-create the online customer experience.  Abe's Market will tap into Endemol's deep consumer entertainment, content development, and production savvy to extend the site's digital reach, boost its popular live shopping web series, Abe's Live, and more actively engage anyone shopping for natural products online.

Abe's Market consistently goes beyond traditional e-commerce, integrating numerous interactive and social features so consumers can discover new natural products that fit their lifestyles – while also meeting the companies behind them. The result is a more personalized, meaningful experience incorporating video clips, vendor profiles, online reviews, blog posts, social shopping incentives, and more. Recently, Abe's Market also introduced Abe's Live, a series of live online webisodes in which consumers can interact with vendors to explore products, ask questions, and access limited-time discounts. After a successful trial run, Abe's Live has attracted a growing audience, media partners, and celebrity guests. The relationship with Endemol seeks to increase the show's reach, enhance its content, and further elevate the level of consumer engagement through the site.

"Endemol is the perfect partner to help us grow Abe's Live, and bring e-commerce and entertainment together in a new way. Abe's Live delivers the interactive shopping experience consumers crave – connecting them with the people behind the products, while giving our vendors a stage to share their stories," said Richard Demb, co-founder of Abe's Market. "With so many television blockbusters under its belt, Endemol truly understands what consumers want. Together, we plan to deliver 'hit show'-quality, original entertainment that has typically only been associated with television, bringing a new dimension to the e-commerce experience."

"By focusing on the human interest stories and personal appeal of its vendors as much as its products, Abe's Market truly stands out among the e-commerce crowd. This same commitment to storytelling has been the underpinning of our success in television production, which is why this partnership, though unprecedented, seemed such a natural fit," said David Armour, VP of Digital Media at Endemol USA. "We are excited about the opportunity to bring our entertainment expertise to the Abe's Market community, and help to further transform e-commerce as we know it."

About Endemol

Endemol USA is a leading producer of television and digital programming specializing in unscripted and scripted genres. The company produces the hit TV shows "Wipeout," "Extreme Makeover: Home Edition," "Jerseylicious," and "Big Brother," and digital hits, "Married on MySpace," "MLB Fan Cave" and "Vidas Cruzadas."  Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv. Endemol is a privately held company.

About Abe's Market

Abe's Market is the go-to destination for natural products online, giving shoppers the opportunity to discover amazing green products, and the unique stories behind them. Sellers on Abe's Market include mompreneurs, former corporate execs, father-daughter teams, celebrities, and others with a passion for natural products. Abe's Market brings them together in a marketplace that combines the feel of a local, organic market with the selection you'd expect from an online superstore. Shop Abe's Market for everything green, natural, and organic – including gourmet foods, health & beauty, clothing, pet care, home décor, baby & kids' products, and more. http://www.AbesMarket.com

Media Contact:
Jesson Burnam, Resound Marketing
[email protected]
(609) 279-0050 x104

SOURCE Abe’s Market