E-House Launches Community Service Mobile App

SHANGHAI, July 14, 2014 /PRNewswire-FirstCall/ -- E-House (China) Holdings Limited ("E-House" or the "Company") (NYSE: EJ), a leading real estate services company in China, today announced the official launch of its online-to-offline ("O2O") mobile community services app called "Shi Hui."

Shi Hui, which translates to "value," is jointly established by E-House; SINA Corporation (NASDAQ: SINA) ("SINA"), a leading Internet media company serving China and the global Chinese communities; Weibo Corporation (NASDAQ: WB) ("Weibo"), a leading social media platform for people to create, distribute and discover Chinese-language content; Focus Media Holding Limited ("Focus Media"), the operator of China's largest lifestyle targeted interactive digital media network; and Shentong Express Co., Ltd. ("Shentong Express"), a logistics company whose network covers major cities and towns in China.

Shi Hui allows users to find and obtain discounts and promotions from local businesses in the areas where they work and live. Initially targeting major office buildings and certain residential compounds in Beijing and Shanghai, the mobile app also features a community-oriented social function. Shi Hui Version 1.0 includes three major functional modules: Service Provider Module allows users to search and locate nearby categorized service providers such as restaurants, shops and lifestyle services. Discount and Deal Module allows users to look for discounts, promotional offers, and free trials from nearby service providers. In addition, users can sign up for group purchase discounts. Social Network Module allows users that are in the same office building or residential compound to join or create interest groups around topics such as parenting, pets, car-pooling, exchanging of used items, etc.

Shi Hui's initial launch will cover approximately 5,000 office buildings in Beijing and Shanghai. Planned promotional activities include daily iPhone giveaways and free lunches in thousands of the targeted office buildings.

Xin Zhou, E-House's co-chairman and CEO, said, "Shi Hui will leverage E-House's vast real estate data resources and service experiences, SINA's media distribution strength and Weibo's social network community accounts and mobile apps to reach and provide value to consumers in local office buildings and communities. Equipped with Focus Media's leading digital interactive media networks and Shentong's logistical capabilities, Shi Hui aims to become a leading platform enabling users within office buildings and communities to find and connect with ultra-local service providers best suited to meet their needs. Users can easily find classified listings, enjoy promotions and discounts offered by nearby service providers and socially connect with one another through Shi Hui. In the meantime, Shi Hui serves as a platform that allows commercial service providers to effectively and accurately target their potential customers."

About E-House

E-House (China) Holdings Limited ("E-House") (NYSE: EJ) is China's leading real estate services company with a nationwide network covering more than 250 cities. E-House offers a wide range of services to the real estate industry, including online advertising, primary sales agency, secondary brokerage, information and consulting, offline advertising and promotion and real estate investment management services. E-House has received numerous awards for its innovative and high-quality services, including "China's Best Company" from the National Association of Real Estate Brokerage and Appraisal Companies and "China Enterprises with the Best Potential" from Forbes. For more information about E-House, please visit http://www.ehousechina.com.

For investor and media inquiries please contact:

In China:

Investor Relations
E-House (China) Holdings Limited
Phone: +86 (21) 6133-3937
E-mail: [email protected]

Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
E-mail: [email protected]

In the United States:

Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
E-mail: [email protected]

SOURCE E-House (China) Holdings Limited