E-hydrate® Announces New Retail Placement, Expanding Their National Footprint
LOS ANGELES, April 7, 2016 /PRNewswire/ -- E-hydrate, the maker of natural nutritional products including Protein On-the-Go, has gained strategic placement in several key retailers around the country. E-hydrate's products are premium, natural, and offer essential hydration and electrolytes for optimum physical performance with innovative on-the-go packaging designed for active lifestyles. E-hydrate is poised to be one of the fastest growing natural nutrition companies in the United States with its continued rollout in to grocery and specialty food retail locations nationwide.
"E-hydrate is rapidly expanding its retail placement throughout 2016. We are humbled by the industry's reception to our products, especially the unique Protein On-the-Go line. Grocery channels, especially those with a focus on the health-conscious, understand that their customers are actively seeking ways to eat better by cutting unnecessary sugars. That's what E-hydrate is all about," remarked Jim Kayser, E-hydrate's Chief Sales Officer. "Our portable, convenient, premeasured and quality, low sugar protein line provides consumers with essential electrolytes and protein in a package they can take with them anywhere."
E-hydrate announced new strategic retail partnerships with GNC, Gelson's, Hy-Vee and Ingles Markets. With placement already in Target stores nationwide, this helps grow the brand's footprint even more.
E-hydrate is now available in the top GNC stores nationwide. GNC is the second national retailer to carry E-hydrate and is a natural expansion of the brand's national rollout. Jim Kayser commented, "GNC is a perfect, and obvious, fit for E-hydrate. GNC has been a leader in the nutrition and fitness industry for 80 years and we could not ask for a better partner to bring E-hydrate in to the natural health and wellness spotlight. GNC will carry our new 6 pack Protein On-the-Go products in chocolate and vanilla flavors and we anticipate an expansion of E-hydrate product options in GNC over the coming year."
E-hydrate also unveiled that all Gelson's locations in California are carrying the innovative Protein On-the-Go product. Gelson's has long been a fixture in high-end and natural grocery options for health-conscious consumers. E-hydrate will support the Gelson's launch by hosting several in-store samplings and events throughout Southern California in the coming months.
Hy-Vee, one of the premier midwest grocers, has also come aboard to sell E-hydrate in its stores throughout the region. This is a further expansion in the area that E-hydrate began with Lunds & Byerlys locations in Minnesota nearly two years ago.
Ingles Markets will serve as the prime retail destination for E-hydrate in the eastern United States. Ingles will highlight the convenient Protein On-the-Go product lines and will support the launch with strong in-store presence and demos. E-hydrate is the process of adding multiple other regional chains rapidly.
About E-hydrate:
E-hydrate's great-tasting, natural protein, hydration and endurance products target health-conscious, on-the-go consumers. E-hydrate's natural products are ready anytime and are available in convenient single-serve packaging, including the Protein On-the-Go patent-pending pouch – which becomes its own bottle when water is added. Every one of E-hydrate's products is natural with great tasting real flavors born in the kitchen, not a laboratory. "Finally, natural tastes great."
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SOURCE E-hydrate
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