MINNEAPOLIS, July 13, 2016 /PRNewswire/ -- E-hydrate, the maker of natural KIDS Protein On-the-Go, is excited to announce they will extend their sponsorship of Burnsville Brave Lacrosse for the next two years. Involvement in youth sports has been an important initiative for the company since their launch, and they will continue their support through 2017.
Instead of sponsoring major halftime shows, seating sections or finish lines, E-hydrate went back to its roots, supporting a local youth sports league close to home. "E-hydrate's support of local athletes is genuine and more meaningful than getting behind a professional superstar. These kids are the real deal," said Erin Shirk, E-hydrate's Outreach Director. Erin continued, "It's such a great way to strengthen the bond between the brand and the community."
In addition to the traditional jersey, field and signage sponsorship, E-hydrate will continue donating product for the next two years. It's common for the sweltering Minnesota summer to cause fatigue and dehydration, which is why E-hydrate thought it'd be a perfect fit for outdoor youth sports. "Youth athletics provide kids an opportunity to develop healthy lifestyles that hopefully last a lifetime. We're excited to have E-hydrate so dedicated to the community and these kids," said Lisa Bormann, Director of Communications for Burnsville Brave Lacrosse.
E-hydrate has two distinct product lines designed specifically for kids. KIDS Protein On-the-Go is a natural protein shake with electrolytes in an advanced all-in-one pouch that kids can take anywhere, with just 70 calories and 4 grams of sugar. KIDS Hydration + Immunity Drink Mix is a natural drink mix that can be added to any liquid to deliver vitamins, minerals and more electrolytes than the leading sports drinks without the sugar and artificial ingredients.
E-hydrate's great-tasting, natural protein, hydration and endurance products target health-conscious, on-the-go consumers. E-hydrate's natural products are ready all the time and are available in convenient single-serve packaging, including the Protein On-the-Go patent-pending pouch – which becomes a bottle when you add water. Every one of E-hydrate's products is natural with great tasting real flavors born in the kitchen, not the laboratory. "Finally, natural tastes great."
Erin Shirk, E-hydrate Outreach Director