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E-hydrate Stands with Veterans with New York City Veteran's Day Parade and Operation Gratitude


News provided by

E-hydrate

Nov 13, 2014, 09:36 ET

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NEW YORK, Nov. 13, 2014 /PRNewswire/ -- E-hydrate (e-hydrate.com), the maker of natural hydration, energy and recovery sports products is supporting IAVA (Iraq and Afghanistan Veterans of America) and participated in America's Parade, the only nationally televised Veterans' Day parade in the country. E-hydrate also supplied thousands of veterans with free samples of its product throughout the day.

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E-hydrate's Protein Recovery Ready-to-Mix (RTM) pouch developed for the U.S. Special Forces Elite Teams and now available to citizens.
E-hydrate's Protein Recovery Ready-to-Mix (RTM) pouch developed for the U.S. Special Forces Elite Teams and now available to citizens.
R. Lee Ermey with an IAVA volunteer at the 2014 America's Parade in New York City.
R. Lee Ermey with an IAVA volunteer at the 2014 America's Parade in New York City.

"Supporting our veterans and their families is the perfect way for our company to stand with the people who put their lives on the line to protect our nation's people and ideals," said Dan Adler, co-founder.  "As citizens, we've known Paul Reickhoff and his incredible team at IAVA since the organization started, and we've supported their work over the last decade… it is great to be in NYC and to be a part of America's Parade, and we are proud to be stand with IAVA and the rest of our nation's veterans."

E-hydrate donates 5% of its profits to IAVA to benefit veterans and their families from sales of its complete line of natural hydration, protein exercise recovery drink mixes and BCAA energy gels.

E-hydrate's commitment runs more personal, in fact, the company's founders are sons of men who served with the US Armed Forces and E-hydrate actively hires and engages veterans in its day-to-day operations.

The commitment to America's Parade dovetails with E-hydrate's support this week of Operation Gratitude, to whom the company donated BCAA energy gels and its hydration + energy drink mix.  As the company's owners said, "Our pride in supporting our veterans and their families at home is matched by our commitment to our Armed Forces across the world, who are keeping the world safe and standing up for our ideals."

E-hydrate's natural hydration, BCAA, energy and protein recovery products target health and fitness-conscious, on-the-go, consumers.  E-hydrate offers natural hydration, natural supplements, and natural vitamins in a convenient stick pack that mixes easily with any beverage, a single-serve BCAA energy gel (ideal for use during workouts), and a ready-to-mix ("RTM") package that becomes its own bottle originally designed for use by the U.S. Special Forces Elite Teams. The E-hydrate RTM is idea for post work out recovery and contains ample protein and electrolytes without unnecessary sugar.

Iraq and Afghanistan Veterans of America (IAVA) was founded in 2004 by an Iraq veteran and is the first and largest organization for new veterans and their families. IAVA is a 21st century veterans' organization dedicated to standing with the 2.8 million veterans of Iraq and Afghanistan from their first day home through the rest of their lives. The group's mission for 2014 is to lower the unacceptably high veterans' suicide rate — an estimated 22 veterans die each day by suicide. IAVA's partnership with E-hydrate means more education, prevention and awareness programs will reach veterans who need help most.

Contact: Jordan Valdez, Media Relations 
Telephone: 424-488-3298
Email

Photo - http://photos.prnewswire.com/prnh/20141113/158436
Photo - http://photos.prnewswire.com/prnh/20141113/158437 

SOURCE E-hydrate

Related Links

http://e-hydrate.com

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