E Ink Announces Strategic Investment in Soofa to Advance Sustainable Community Signage

Companies with shared MIT Media Lab roots bring energy efficient ePaper technology to neighborhood communication

BILLERICA, Mass., Nov. 9, 2026 /PRNewswire/ -- E Ink (8069.TW), a pioneer and leading global developer of ePaper technology, today announced a strategic partnership and investment in Soofa, a company that connect communities with solar-powered ePaper kiosks. The investment furthers Soofa's growth and reflects E Ink's commitment to backing innovative companies that use its technologies to address practical needs and advance sustainability.

E Ink has established investment funds to support promising companies developing products and services that leverage E Ink. By combining capital with its display expertise, E Ink helps these companies bring new applications to market and therefore expand the ePaper ecosystem. Soofa demonstrates how this approach can benefit communities while creating opportunities for sustainable business growth.

Local communities face a basic communication challenge: neighborhood information is often scattered across various sites and difficult for residents to discover what matters most. Municipalities need accessible ways to reach residents, while local businesses need opportunities to connect with neighborhood customers. Soofa brings transit updates, local news, weather and advertising into shared public spaces. This means information is visible where people live, work and gather.

E Ink technology is particularly suited for these neighborhood kiosks. Its paper-like displays remain readable in direct sunlight, while its low-power consumption makes solar-powered operation practical. These features enable Soofa to deliver useful, regularly updated information that doesn't need the wired electrical infrastructure of traditional digital signage. This gives communities even greater flexibility in where they place their kiosks.

Founded in 2014, Soofa has built relationships with more than 60 U.S. cities, including Boston, Atlanta and Los Angeles. Because its kiosks require only a team of two and no special installation equipment, it's easier for municipalities and property owners to bring information to their neighborhoods. The partnership will support the adoption of E Ink's 75-inch Kaleido™ Outdoor color ePaper displays, expanding the possibilities for community messaging and digital out of home advertising. E Ink and Soofa both trace their origins to the MIT Media Lab. This shared heritage of turning research into practical applications underpins a collaboration that began more than a decade ago with E Ink's black-and-white displays and now extends to outdoor color ePaper.

"Soofa shows how E Ink technology can make useful information more accessible while keeping energy consumption low," said Johnson Lee, chairman and CEO of E Ink. "Our shared MIT Media Lab roots and longstanding collaboration make this investment especially meaningful. We are pleased to support Soofa's next stage of growth and help bring sustainable community signage to more neighborhoods."

The investment marks E Ink's first investment in a company providing a complete digital signage solution and broadens its investments across the signage ecosystem. Together, E Ink's display technology, product development and manufacturing capabilities, combined with Soofa's advertising operations and community relationships, set a foundation for expanding sustainable outdoor signage.

About E Ink
E Ink Holdings Inc. (8069.TWO), based on technology from MIT's Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, ESLs and retail media, digital signage, IoT devices and more, enabling customers to put displays in locations previously impossible. E Ink's electrophoretic display products make it a worldwide leader for ePaper. Its low-power displays enable customers to reach their sustainability goals, and E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink has been recognized for its efforts by receiving validation from Science-Based Targets (SBTi) and is listed in both the DJSI World and DJSI Emerging Indexes and is listed in Taiwan's Taipei Exchange (TPEx) and the Luxembourg market. For more information, please visit www.eink.com. E Ink. We Make Surfaces Smart and Green.

SOURCE E Ink Corporation