E-learning Market in the US 2023-2027 | Learning and Education Landscape Evolution to Boost Market Growth | Technavio

NEW YORK, June 27, 2023 /PRNewswire/ -- The flexibility and functionality of e-learning courses will cause the learning landscape in the United States to evolve. The extensive digitalization of education and the expanding number of Internet users in the country have changed the country's attitude of online learning. Several major colleges in the United States, including MIT, Stanford University, and Harvard University, record and broadcast courses via online media channels, increasing access to education. In the country, there is a growing need for new courses such as AR-based e-learning and blended learning.

The US e-learning market is expected to develop at an 16.39% CAGR between 2022 and 2027. The market size is expected to expand by USD 48.4 billion and market's expansion is influenced by several reasons, including the assessment and certification of subject proficiency and, popularity & adpotion of mobile-based learning.

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Major market trends in US e-learnig market

The emergence of advanced technology is a booming trend. The United States is an early adopter of cutting-edge technologies. Virtual assistants, augmented reality, and virtual reality have all been implemented into e-learning products in the country. The use of such technology developments in education has resulted in the evolution of the country's e-learning landscape. Smart wearables like Google Glass and Oculus Rift, as well as smartwatches like the Apple Watch, will enable dynamic and efficient learning. AR and VR systems and headgear enable unique approaches to engage learners by mimicking a virtual environment and placing them in roleplay settings, resulting in a hands-on and personalized learning experience.

Gamification in e-learning is becoming increasingly popular in the United States. Gamification in e-learning uses game features such as dynamic visuals, points, leaderboards, levels, badges, and stickers to stimulate competitiveness among learners. It encourages retentive learning in order to develop innovative and rational thinking as well as problem-solving ability. Coursera and Udemy are two examples of considerable gamification in e-learning. 

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Vendors acknowledging the market trends

The US government's constant drive toward digitization of education raises the demand for high-quality information. Vendors also supply customized learning materials based on the course and curriculum requirements of institutions. Pearson, McGraw-Hill Education Inc., and Cengage Learning provide a variety of digital textbooks in topics such as science, arts, math, and social sciences. Many companies are investing heavily in content development in order to boost information dissemination. Some of  the vendors in the market are D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co. and others. 

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US e-learning Market: Scope

Technavio provides a thorough view of the market through the analysis, synthesis, and summarization of data from many sources. The following topics are covered in the report:

• Size of the US e-leaning market
• Market trends in the US e-leaning
• Industry analysis of the US e-leaning market

Frequently asked questions, answered in the report :

• At what rate is the market projected to grow?
• Who are the top players in the market?
• What are the key market drivers and challenges?
• How big is the market?

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Self-paced E-learning Market: The self-paced e-learning market is expected to grow at a CAGR of 2.64% between 2022 and 2027, with a market value of USD 6,960.68 million. The research contains market data from 2017 to 2021. It also goes into great detail on market segmentation by product (packaged content and services), end-user (students and employees), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). 

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1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 08: Parent market
• Exhibit 09: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 10: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 11: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 E-learning market in US 2017 - 2021
• Exhibit 16: Historic Market Size – Data Table on E-learning market in US 2017 - 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 18: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.4 Deployment Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 20: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers
• Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers
• Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants
• Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes
• Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 27: Chart on Product - Market share 2022-2027 (%)
• Exhibit 28: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product
• Exhibit 29: Chart on Comparison by Product
• Exhibit 30: Data Table on Comparison by Product

• 6.3 Content - Market size and forecast 2022-2027
• Exhibit 31: Chart on Content - Market size and forecast 2022-2027 ($ billion)
• Exhibit 32: Data Table on Content - Market size and forecast 2022-2027 ($ billion)
• Exhibit 33: Chart on Content - Year-over-year growth 2022-2027 (%)
• Exhibit 34: Data Table on Content - Year-over-year growth 2022-2027 (%)

• 6.4 Technology - Market size and forecast 2022-2027
• Exhibit 35: Chart on Technology - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Data Table on Technology - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Chart on Technology - Year-over-year growth 2022-2027 (%)
• Exhibit 38: Data Table on Technology - Year-over-year growth 2022-2027 (%)

• 6.5 Services - Market size and forecast 2022-2027
• Exhibit 39: Chart on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Data Table on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product
• Exhibit 43: Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Higher education - Market size and forecast 2022-2027
• Exhibit 48: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 7.4 Corporate - Market size and forecast 2022-2027
• Exhibit 52: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Corporate - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

• 7.5 K12 - Market size and forecast 2022-2027
• Exhibit 56: Chart on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on K12 - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on K12 - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by End-user
• Exhibit 60: Market opportunity by End-user ($ billion)

8 Market Segmentation by Deployment

• 8.1 Market segments
• Exhibit 61: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 62: Data Table on Deployment - Market share 2022-2027 (%)

• 8.2 Comparison by Deployment
• Exhibit 63: Chart on Comparison by Deployment
• Exhibit 64: Data Table on Comparison by Deployment

• 8.3 On premise - Market size and forecast 2022-2027
• Exhibit 65: Chart on On premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on On premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on On premise - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on On premise - Year-over-year growth 2022-2027 (%)

• 8.4 Cloud - Market size and forecast 2022-2027
• Exhibit 69: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

• 8.5 Market opportunity by Deployment
• Exhibit 73: Market opportunity by Deployment ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview
• Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
• Exhibit 75: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 76: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 77: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 78: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 79: Vendors covered

• 12.2 Market positioning of vendors
• Exhibit 80: Matrix on vendor position and classification

• 12.3 2U Inc.
• Exhibit 81: 2U Inc. - Overview
• Exhibit 82: 2U Inc. - Business segments
• Exhibit 83: 2U Inc. - Key news
• Exhibit 84: 2U Inc. - Key offerings
• Exhibit 85: 2U Inc. - Segment focus

• 12.4 Adobe Inc.
• Exhibit 86: Adobe Inc. - Overview
• Exhibit 87: Adobe Inc. - Business segments
• Exhibit 88: Adobe Inc. - Key offerings
• Exhibit 89: Adobe Inc. - Segment focus

• 12.5 Cengage Learning Holdings II Inc.
• Exhibit 90: Cengage Learning Holdings II Inc. - Overview
• Exhibit 91: Cengage Learning Holdings II Inc. - Business segments
• Exhibit 92: Cengage Learning Holdings II Inc. - Key offerings
• Exhibit 93: Cengage Learning Holdings II Inc. - Segment focus

• 12.6 Coursera Inc.
• Exhibit 94: Coursera Inc. - Overview
• Exhibit 95: Coursera Inc. - Business segments
• Exhibit 96: Coursera Inc. - Key news
• Exhibit 97: Coursera Inc. - Key offerings
• Exhibit 98: Coursera Inc. - Segment focus

• 12.7 D2L Corp.
• Exhibit 99: D2L Corp. - Overview
• Exhibit 100: D2L Corp. - Product / Service
• Exhibit 101: D2L Corp. - Key news
• Exhibit 102: D2L Corp. - Key offerings

·  12.8 Docebo Inc.

•  
• Exhibit 103: Docebo Inc. - Overview
• Exhibit 104: Docebo Inc. - Product / Service
• Exhibit 105: Docebo Inc. - Key offerings

• 12.9 Houghton Mifflin Harcourt Co.
• Exhibit 106: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 107: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibit 108: Houghton Mifflin Harcourt Co. - Key offerings

• 12.10 iEnergizer
• Exhibit 109: iEnergizer - Overview
• Exhibit 110: iEnergizer - Business segments
• Exhibit 111: iEnergizer - Key offerings
• Exhibit 112: iEnergizer - Segment focus

• 12.11 Infopro Learning Inc.
• Exhibit 113: Infopro Learning Inc. - Overview
• Exhibit 114: Infopro Learning Inc. - Product / Service
• Exhibit 115: Infopro Learning Inc. - Key offerings

• 12.12 Instructure Holdings Inc.
• Exhibit 116: Instructure Holdings Inc. - Overview
• Exhibit 117: Instructure Holdings Inc. - Product / Service
• Exhibit 118: Instructure Holdings Inc. - Key offerings

• 12.13 John Wiley and Sons Inc.
• Exhibit 119: John Wiley and Sons Inc. - Overview
• Exhibit 120: John Wiley and Sons Inc. - Business segments
• Exhibit 121: John Wiley and Sons Inc. - Key offerings
• Exhibit 122: John Wiley and Sons Inc. - Segment focus

• 12.14 McGraw Hill LLC
• Exhibit 123: McGraw Hill LLC - Overview
• Exhibit 124: McGraw Hill LLC - Business segments
• Exhibit 125: McGraw Hill LLC - Key offerings
• Exhibit 126: McGraw Hill LLC - Segment focus

• 12.15 Pearson Plc
• Exhibit 127: Pearson Plc - Overview
• Exhibit 128: Pearson Plc - Business segments
• Exhibit 129: Pearson Plc - Key offerings
• Exhibit 130: Pearson Plc - Segment focus

• 12.16 Udemy Inc
• Exhibit 131: Udemy Inc - Overview
• Exhibit 132: Udemy Inc - Product / Service
• Exhibit 133: Udemy Inc - Key news
• Exhibit 134: Udemy Inc - Key offerings

• 12.17 VitalSource Technologies LLC
• Exhibit 135: VitalSource Technologies LLC - Overview
• Exhibit 136: VitalSource Technologies LLC - Product / Service
• Exhibit 137: VitalSource Technologies LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
• Exhibit 138: Inclusions checklist
• Exhibit 139: Exclusions checklist

• 13.3 Currency conversion rates for US$
• Exhibit 140: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 141: Research methodology
• Exhibit 142: Validation techniques employed for market sizing
• Exhibit 143: Information sources

• 13.5 List of abbreviations
• Exhibit 144: List of abbreviations

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