E-textbook rental market size to grow by USD 534.56 million from 2023 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Dec. 19, 2022 /PRNewswire/ -- Technavio categorizes the global e-textbook rental market as a part of the education services market, which covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. The global e-textbook rental market size is estimated to increase by USD 534.56 million from 2022 to 2027. The market's growth momentum will progress at a CAGR of  21.01%.

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Global e-textbook rental market – Vendor analysis

Vendor offerings -

• Alibris Inc. - The company offers thousands of titles with free return shipping and a worry-free guarantee on rentals.
• Alphabet Inc. - The company offers eBooks and audiobooks on rent online through its app.
• Amazon.com Inc. - The company offers rental, new, and used textbooks for a flexible period of time.
• Barnes and Noble Inc. - The company offers online rental services for textbooks in the US.
• For details on vendors and their offerings – Buy the report!

Vendor landscape - The global e-textbook rental market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer e-textbook rental in the market are Alibris Inc., Alphabet Inc., Amazon.com Inc., Barnes and Noble Inc., BibliU Ltd., BIGGER Words Inc., Bloomsbury Publishing Plc, Bookfinder.com, BookLender.com, Chegg Inc., eCampus.com, Follett Corp., Georg von Holtzbrinck GmbH and Co. KG, John Wiley and Sons Inc., Rakuten Group Inc., Scribd Inc., TextbookRush, and VitalSource Technologies LLC and others.
 

The global e-textbook rental market is highly competitive due to the presence of various established publishers and emerging start-ups. Vendors are innovating with their solutions, which has resulted in increasing mergers and acquisitions (M&A). Vendors across the globe are offering different methods of payment, such as the pay-as-you-go and subscription models, to reach out to every segment and cater to the needs of different consumers. A few e-textbook rental companies collaborate with schools and educational institutions to establish their presence in the market.

Global e-textbook rental market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global e-textbook rental market - Segmentation assessment

Segment overview

Technavio has segmented the market based on end-user (academic and non-academic) and revenue stream (subscription services and pay-as-you-go-model).  

• The academic segment will be a significant contributor to market growth during the forecast period. The growth of this segment is attributed to the increasing popularity of e-textbooks in K-12 schools, the higher education segment, and other educational institutions. Many schools and educational institutions prefer the subscription payment model to buy licensed e-textbooks. These factors will contribute to the growth of the market by the academic segment during the forecast period.

Geography overview

Based on geography, the global e-textbook rental market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global e-textbook rental market.

• North America is projected to account for 35% of the market's growth during the forecast period. This growth is attributed to the increasing adoption of the BYOD policy and robust IT infrastructure, especially in developed economies such as the US. The growth can also be attributed to the presence of many start-ups and e-textbook rental service providers in the region.

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Global E-textbook rental market – Market dynamics

Leading drivers - The cost-effective pricing model is driving the global e-textbook rental market growth. Numerous companies are converting their traditional textbook curriculum into digital versions, such as e-textbooks. Many students rent these e-textbooks instead of buying them online. E-textbook rental service providers, such as Chegg, BookRenter, and eFollett, provide rental subscriptions to students. This, in turn, is leading to the growth of the market. Thus, the affordability of renting e-textbooks is expected to contribute to market growth significantly during the forecast period.

Key trends - The rising integration of software with digital textbooks is a trend in the market. E-textbooks enable students to highlight important content and take notes. Inkling, a digital publisher, announced a social aspect to e-textbooks, which would allow students to review and rate books as well as share information and notes with peers in classrooms. Software is being integrated into digital e-textbooks to make them user-friendly and practical, with the help of videos, 3D images, and built-in tests. Such initiatives will support the growth of the global e-textbook rental market during the forecast period.

Major challenges - The increasing threat from open-source content is a major challenge to the global e-textbook rental market growth. Many niche players and a few established vendors offer free online instruction material and resources. Moreover, open-source information is also available for scientific and technical publishing. Hence, many consumers are hesitant to subscribe to paid journals. They prefer alternative websites that offer open-source materials at affordable prices. These factors are posing a significant threat to market growth.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this e-textbook rental market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the e-textbook rental market between 2023 and 2027
• Precise estimation of the size of the e-textbook rental market and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the e-textbook rental market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of e-textbook rental market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Revenue Stream
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 global E-textbook rental market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global E-textbook rental market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Revenue stream Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Revenue stream Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Academic - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Academic - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Academic - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Academic - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Academic - Year-over-year growth 2022-2027 (%)

• 6.4 Non-academic - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Non-academic - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Non-academic - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Non-academic - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Non-academic - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ million)

7 Market Segmentation by Revenue Stream

• 7.1 Market segments
• Exhibit 43: Chart on Revenue Stream - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Revenue Stream - Market share 2022-2027 (%)

• 7.2 Comparison by Revenue Stream 
• Exhibit 45: Chart on Comparison by Revenue Stream
• Exhibit 46: Data Table on Comparison by Revenue Stream

• 7.3 Subscription services - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Subscription services - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Subscription services - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Subscription services - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Subscription services - Year-over-year growth 2022-2027 (%)

• 7.4 Pay-as-you-go-model - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Pay-as-you-go-model - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Pay-as-you-go-model - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Pay-as-you-go-model - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Pay-as-you-go-model - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Revenue Stream 
• Exhibit 55: Market opportunity by Revenue Stream ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027 
• Exhibit 85: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027 
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Australia - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Australia - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Australia - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Australia - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Australia - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Alibris Inc.
• Exhibit 108: Alibris Inc. - Overview
• Exhibit 109: Alibris Inc. - Product / Service
• Exhibit 110: Alibris Inc. - Key offerings

• 12.4 Alphabet Inc.
• Exhibit 111: Alphabet Inc. - Overview
• Exhibit 112: Alphabet Inc. - Business segments
• Exhibit 113: Alphabet Inc. - Key news
• Exhibit 114: Alphabet Inc. - Key offerings
• Exhibit 115: Alphabet Inc. - Segment focus

• 12.5 Amazon.com Inc.
• Exhibit 116: Amazon.com Inc. - Overview
• Exhibit 117: Amazon.com Inc. - Business segments
• Exhibit 118: Amazon.com Inc. - Key news
• Exhibit 119: Amazon.com Inc. - Key offerings
• Exhibit 120: Amazon.com Inc. - Segment focus

• 12.6 Barnes and Noble Inc. 
• Exhibit 121: Barnes and Noble Inc. - Overview
• Exhibit 122: Barnes and Noble Inc. - Product / Service
• Exhibit 123: Barnes and Noble Inc. - Key offerings

• 12.7 BibliU Ltd.
• Exhibit 124: BibliU Ltd. - Overview
• Exhibit 125: BibliU Ltd. - Product / Service
• Exhibit 126: BibliU Ltd. - Key offerings

• 12.8 Bloomsbury Publishing Plc 
• Exhibit 127: Bloomsbury Publishing Plc - Overview
• Exhibit 128: Bloomsbury Publishing Plc - Business segments
• Exhibit 129: Bloomsbury Publishing Plc - Key offerings
• Exhibit 130: Bloomsbury Publishing Plc - Segment focus

• 12.9 BookLender.com
• Exhibit 131: BookLender.com - Overview
• Exhibit 132: BookLender.com - Product / Service
• Exhibit 133: BookLender.com - Key offerings

• 12.10 Chegg Inc.
• Exhibit 134: Chegg Inc. - Overview
• Exhibit 135: Chegg Inc. - Product / Service
• Exhibit 136: Chegg Inc. - Key news
• Exhibit 137: Chegg Inc. - Key offerings

• 12.11 eCampus.com
• Exhibit 138: eCampus.com - Overview
• Exhibit 139: eCampus.com - Product / Service
• Exhibit 140: eCampus.com - Key offerings

• 12.12 Follett Corp.
• Exhibit 141: Follett Corp. - Overview
• Exhibit 142: Follett Corp. - Product / Service
• Exhibit 143: Follett Corp. - Key offerings

• 12.13 Georg von Holtzbrinck GmbH and Co. KG 
• Exhibit 144: Georg von Holtzbrinck GmbH and Co. KG - Overview
• Exhibit 145: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
• Exhibit 146: Georg von Holtzbrinck GmbH and Co. KG - Key offerings

• 12.14 John Wiley and Sons Inc. 
• Exhibit 147: John Wiley and Sons Inc. - Overview
• Exhibit 148: John Wiley and Sons Inc. - Business segments
• Exhibit 149: John Wiley and Sons Inc. - Key offerings
• Exhibit 150: John Wiley and Sons Inc. - Segment focus

• 12.15 Rakuten Group Inc.
• Exhibit 151: Rakuten Group Inc. - Overview
• Exhibit 152: Rakuten Group Inc. - Business segments
• Exhibit 153: Rakuten Group Inc. - Key offerings
• Exhibit 154: Rakuten Group Inc. - Segment focus

• 12.16 Scribd Inc.
• Exhibit 155: Scribd Inc. - Overview
• Exhibit 156: Scribd Inc. - Product / Service
• Exhibit 157: Scribd Inc. - Key offerings

• 12.17 TextbookRush
• Exhibit 158: TextbookRush - Overview
• Exhibit 159: TextbookRush - Product / Service
• Exhibit 160: TextbookRush - Key offerings

• 12.18 VitalSource Technologies LLC 
• Exhibit 161: VitalSource Technologies LLC - Overview
• Exhibit 162: VitalSource Technologies LLC - Product / Service
• Exhibit 163: VitalSource Technologies LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

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