E-Z UP Sets Industry First With Eight Ready-To-Ship Frame Colors And Mix-And-Match Color Selection For Three All-New Innovative Shelters
-- Original Instant Shelter Manufacturer Expands Existing Product Line, Adds Hundreds of Fresh Color Combinations and Enhances Features --
NORCO, Calif., May 25, 2016 /PRNewswire/ -- International E-Z UP, Inc. (E-Z UP), the #1 Instant Shelter® brand in the world is introducing three all-new professional models to their already broad line-up of high-quality, innovative portable canopies. The Eclipse™ Instant Shelter, Enterprise™ Instant Shelter and Speed Shelter® canopies allow teams, brands, organizations and businesses the choice of hundreds of vibrant frame and top color combinations to completely tailor their shelters to their unique personalities. The eight new ready-to-ship frame color offerings are an industry first and allow businesses, consumers and organizations to elevate their brand to the next generation of professional instant shade. All three portable shelters are upgraded with high-quality enhancements to make them the easiest to use and most durable while offering mix-and-match options for tops and frames with fresh new colors.
The professional grade Eclipse Instant Shelter is available in four sizes and is considered best-in-class by small and large businesses. Its superior design with heavy-duty framework and professional grade materials is available in eight new frame colors and 25 bold top colors, offering hundreds of possible color combinations. In addition to the first ever eight frame color options, this new model is easier to use and features the all-new Truss Muscle™ for increased truss strength, reinforced fabric top corners for greater durability and the upgraded Auto-Slider® Pull Pin for improved quick lock and release of frame legs.
The Enterprise is an upgraded commercial shelter enhanced for promotions, events and general marketing. This Instant Shelter with seven new frame color options is built to withstand everyday use with a professional grade bolt-on fabric top, reinforced fabric top corners and a high-strength steel frame. In addition to the professional qualities and innovative features of this shelter, the 25 top colors and seven frame colors allow businesses to mix-and-match more than one hundred color combinations to lift their brand or organization to the next level.
Finally, the Speed Shelter is completely redesigned with advanced features to be more durable and easier to use. This Instant Shelter is popular for racing and sports teams with its unique shape, compact folded size and custom engineered materials. Recently it has increased its appeal to both consumers and other professionals with the new line of six frame colors and 25 vibrant top colors to offer more color combinations than ever before. The Speed Shelter allows teams and organizations to personalize this versatile and stylish shelter for both fun and business.
E-Z UP offers more color selections for frames and tops than any other portable canopy brand on the market today, allowing businesses, consumers and organizations to truly define who they are by personalizing their very own, unique color combination that best represents their brand. E-Z UP has award-winning custom print capabilities and uses only the best materials and inks available. They are a three-time Specialty Graphic Image Association (SGIA) Gold Award Winner for digital printing excellence, one of the most prestigious printing recognitions in America.
"Our three new models with up to eight vibrant frame colors and new top color options push the boundary of innovation and provide something completely unique for our customers' brands. We're proud to introduce our upgraded shelters and vast selection of hundreds of color combinations you can now choose from, all with our signature ease-of-use," said Brad Smith, president of E-Z UP. "We always strive to be different and better than other portable canopy brands by exceeding the needs of our customers. These three new models are a testament of our passion for creating products that demonstrate our values of ease-of-use, quality and innovation."
In addition to the customer-driven mix-and-match color choices, all of the new models are available in up to eight pre-selected color sets, such as Rage (red on red), Splash (cyan on green), Steel Orange (orange on steel grey), and Electric Blue (blue on blue) in order to simplify the selection and purchase process. The pre-selected color sets are an extension based on the popularity and success of the company's innovative Recreational Instant Shelter models launched last year.
For more information on the newest E-Z UP Instant Shelter products and/or existing products and custom printing capabilities, visit www.EZUP.com. For questions or to schedule an interview with an E-Z UP executive, contact [email protected] or 951-719-1040.
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SOURCE International E-Z UP, Inc.
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