EARI Beverage Group Appoints Joel Kleinfeld as Chief Operating Officer

CHARLOTTE, N.C., Sept. 13, 2022 /PRNewswire/ -- EARI Beverage Group (OTC:EARI), a diversified beverage and media group, today announced the appointment of Joel Kleinfeld as Chief Operating Officer. With over forty years of experience, Kleinfeld is a proven business leader and sales executive who has a history of creating success, implementing innovative strategies and opportunities, driving substantial sales and revenue growth, streamlining processes, and reducing costs.

"We are delighted to have Joel onboard with us and have the utmost confidence in his ability to grow and consolidate our strategic business units and portfolio of brands. Joel assumes responsibility for supply chain, manufacturing, and sales, focusing on driving the efficiencies and profitability for the group," commented CEO, Bernard Rubin.

Previously, Kleinfeld held the position of President over a twenty year span at MJC, an industry leading retail clothing line, where he grew and ran the product portfolio, generating a consistent $60 Million in annual sales while managing over one hundred employees who worked at offices in California, New York, Illinois and China. At MJC, Kleinfeld also negotiated agreements with over forty licensors, including Coke, Dr. Seuss, Guinness, NFL, Anheuser Busch, AC/DC, Pink Floyd, and The Rolling Stones.

From 2014 to 2016, Joel served as Executive Vice President at Mad Engine LLC, where he developed strong relationships with Fortune 500 retailers, including Wal-Mart, Target, Kohl's, and Fred Meyer, as well as negotiated and secured multi-year license deals with Star Wars, Marvel, and Coke, which boosted sales from $0 to $12M within two years.

Most recently, Joel served as President at Hemp2o, a fast-growing beverage company focused on hemp-infused waters.

"This is a very exciting time to be in the Beverage Space and EARI has a great portfolio of brands including Heritage Brands like New York Seltzer and Cock N Bull with great history behind them.   We have an impressive sales team with a wealth of experience and strong relationships with both our Retail and Distributor Partners.  I am looking forward to driving the success and growth across the entire EARI network," said Joel Kleinfeld.

We encourage our shareholders to visit our official Twitter account for updates:

https://twitter.com/EARI_Bev_Group 

The Company trades on OTC Markets with the symbol, EARI and is a diversified beverage and media group, with a portfolio of brands in the hand-crafted spirit and functional drinks categories, covering "Craft Soda, Craft Beer, and Craft Spirits". In addition, the company also owns media streaming platforms with proprietary AR/AI/VR technology that can be used to promote the beverage brands.

Company Websites

www.earigroup.com   www.betta4ubrands.com   www.drinkfury.com
www.whiterhinovodka.com www.neosuperwater.com www.foodytv.com 
http://zegen.com.ph/   https://bellcitybrewing.com/  https://laketahoedistilling.com/ 
https://4elementalspirits.com/  https://www.newyorkseltzer.com/
http://www.labottleworks.com/

This press release contains forward-looking statements that are made under the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's expectations regarding future results of operations, economic performance, and financial condition. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable, but there is no assurance they will prove to be accurate. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. EARI competes in a rapidly growing and transforming industry, and risk factors, including those disclosed in the Company's filings with the Securities and Exchange Commission, might affect the Company's operations. Unless required by applicable law, the Company undertakes no obligation to update or revise any forward-looking statements.

SOURCE EARI Beverage Group