WESTPORT, Connecticut, October 13, 2015 /PRNewswire/ --
Earnix, a leading provider of integrated customer analytics solutions for financial services, today announced that it has expanded its solution offerings to U.S. Auto and Auto Finance companies. These new solutions leverage the award winning Earnix customer analytics platform and provide the ability to increase Manufacturers and Lenders market share and profitability by optimizing auto finance products, distribution, pricing, rebates and incentives.
The US automotive industry will sell over 17 million vehicles in 2015 with predicted market growth to 2018. The rise in auto sales and financing has generated new demand for analytical capabilities to improve marketing and financing decisions being made by Auto Manufacturers and Lenders. To address this need, Earnix has developed a suite of capabilities that enable customer analytics to be integrated and drive more advanced decision making to optimize business performance. These solutions support the activation, management, and application of data in day to day operational decision making.
"Our work with Auto Manufacturers and Auto Finance companies has proven we have the ability to transform Marketing, Sales and Financing through our Predictive Analytics software platform. The Earnix platform has the ability to collect and analyze large data sets and generate actionable insights to transform business decision making across marketing investments, rebates and incentives and loan pricing" says Scott Woepke, Director of North American Banking.
To provide insight into how data and analytics is transforming the world of auto marketing and lending, Earnix has released an industry whitepaper "How US Auto and Finance Companies Can Gain a Strategic Advantage through Integrated Customer Analytics". This whitepaper provides a unique industry perspective for Auto Manufacturers and Finance companies, enabling them to identify opportunities to improve business performance through the integration of customer analytics.
Earnix will be introducing its new solutions at the 15th Auto Finance Summit that will be held October, 21-23 in Las Vegas. Software demonstrations will be provided by Earnix consultants and available to those in attendance at the Auto Finance Summit in booth #105.
Earnix integrated customer analytics software empowers financial services companies to achieve optimal business performance through data science and predictive analytics. The Earnix analytical solutions drive superior product, pricing and marketing decisions, while ensuring alignment with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. For more information visit http://www.earnix.com.
Aviv Cohen, VP of Products & Marketing