WALTHAM, Mass., April 21, 2011 /PRNewswire/ -- Earth® is leaping into Spring/Summer 2011 from a point of global design inspiration. From beaded sandals -- inspired by the festive spirit of India; to laser-cut detailing -- inspired by the outdoor marketplaces of Morocco; to lightweight "around town" everyday styling, Earth® is re-affirming its position in the wellness footwear category by offering the largest selection of casual styles.
Dating back to the origins of the brand in the 1970's, all Earth® styles are defined by a signature feature: a slight incline of 3.7 degrees. Mimicking how it feels to walk barefoot in the sand, the slight sole incline re-positions the body more naturally over the frame. The ensuing benefits of improved posture and reduced joint stress help underscore the brand's overall commitment to whole-body wellness, and validate the brand's seasonal tagline: "3.7 degrees to Wellness."
Vice President, Marketing, Dave Aznavorian, comments, "There's recently been so much confusion in the marketplace around 'footwear with benefits' that we really wanted our Spring / Summer 2011 collection to be easily understandable, and to remind consumers about what makes Earth® so enduring. Our concept of designing shoes with a slight sole incline to create a more stable and natural walking platform has been around more than 40 years. Nowadays, many consumers are seeking casual options that deliver resonant whole-body benefits without compromising style. By broadening our global points of design inspiration, and translating these into our line, we've increased the opportunity for the consumer to stay up on the latest trends while simultaneously enjoying a very natural walking experience."
Notable styles from the Spring/Summer 2011 Earth® line include The Enchanting, a style adorned by festive India-inspired beadwork; The Freesia, an everyday 'earthy' style with laser cut-outs, beads and contrast stitching; The Exquisite, a casual style that pairs perfectly with white jeans or denim against its strappy leatherwork; and, The Elegant, a carefree and strappy style, intriguingly crafted as a minimalist design that only uses two pieces of buttery-soft leather.
The entire Spring/Summer collection of Earth® styles is available now, and may be found at select footwear retailers and online stores worldwide.
About Earth, Inc. and Earth® Shoes
Earth® is a brand of Earth, Inc. based in Waltham, Massachusetts (USA). For more information, please visit earthfootwear.com, or contact Melissa Stolper / Nancy Cuocci at Tracy Paul & Company, Inc. at 212.741.5459 or [email protected] / [email protected].
SOURCE Earth, Inc.