Earthquakes, the Oscars and the Health Reform Dominated Yahoo! En Espanol's Most POPular Searches for March

MIAMI, April 6 /PRNewswire/ -- Yahoo! En Espanol today announced its most popular Searches on Yahoo! Pop for the month ending March 31 (http://espanol.pop.yahoo.com/#2010-03).  Hispanics turn to Yahoo! Search (http://espanol.search.yahoo.com) to easily find and explore the things, people, sites, and information that interests them-- anytime, anywhere. As part of Yahoo!'s vision to be at the center of people's online lives, Yahoo! Pop allows users to stay in touch with what's hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches in Yahoo! Pop for March include:

Top 10 Overall Searches:

1. Sismo (Earthquake)
2. Penelope Cruz
3. Adriana Lima
4. Vanessa Hudgens
5. Premios Oscar
6. Reforma de salud
7. Semana Santa
8. Dia de la Mujer
9. Vina del Mar
10. La Teta Asustada

The earthquake in Chile topped Yahoo! En Espanol's most popular list as users searched for information on the natural disaster that rocked a Chilean coastal town and prompted tsunami warnings in Chile and Hawaii. Users also relied on Yahoo! En Espanol for news on this year's Oscars, the fifth most popular topic this month. Award nominees, including Penelope Cruz made No. 2 on the list, and the Peruvian film "La Teta Asustada," which was nominated for an Oscar in the foreign film category, took the No. 10 spot. The controversial healthcare reform that has divided Congress was also a hot topic among U.S. Hispanics and placed No. 6 on the list. Lastly, the upcoming Easter holiday and Holy Week or as its known in Spanish "Semana Santa" as well as International Women's Day, both celebrated in March, were also topics of interest this month, placed No. 7 and No. 8 on the list, respectively.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, celebrities, technology, news and sports. During the month of March, Supermodel Adriana Lima nabbed the No.1 spot in the Celebrity category and Disney Darling Miley Cyrus topped both the celebrity and music categories as she stars in the new film, "The Last Song," and bids farewell to her show "Hannah Montana." The Oscars and the Chilean music festival "Vina del Mar" were the most searched topics in the entertainment category. The earthquake in Chile and the health reform took the No.1 and No.2 spots in the news category while the popular sports site Roja Directa and Toyota continued to dominate the sports and technology categories, respectively.

Yahoo! Search iPhone App

To maximize online searches on the iPhone, Yahoo! recently launched a new application for the iPhone and iPod Touch. Maximized for speed, the Yahoo! Search iPhone app revolves around an innovative interface that delivers contextually relevant results quickly and efficiently. A bevy of features -- tightly embedded maps, localized query suggestions that display as you type, intelligent search history, voice search, and rich content and information from Yahoo! and other sources that appear directly in the results -- creates an optimal experience for finding exactly what you need. The Yahoo! Search iPhone app is available in 22 markets across North America, Latin America, Europe, and Asia, and will continue to roll out to additional locations. To download this new application, visit http://mobile.yahoo.com/search/iphone.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists.

Every day millions of people visit Yahoo! to search for news, hobbies, curiosities, and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on 'Pop' on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! en Espanol