Earth's Best® Invites Parents to Write the Book on Nurturing Baby the Purest Way

MELVILLE, N.Y., Jan. 20, 2011 /PRNewswire/ -- Recognizing parents' passion for purity when it comes to raising their babies, the Earth's Best® brand asks parents, grandparents and caregivers to help write the book on Nurturing Baby The Purest Way™. Each tip and memorable milestone submitted to the online Earth's Best Generation Pure™ Baby Book, located at www.earthsbest.com, results in a $1 donation (1), to Vitamin Angels, a charitable organization providing nutrients to infants and children in need around the world.

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"Some of the best advice for Nurturing Baby The Purest Way comes from Earth's Best parents and with the online Earth's Best Generation Pure Baby Book we're providing a forum for sharing this valuable guidance," said Kim Bremer, Senior Marketing Director for the Earth's Best brand of The Hain Celestial Group, Inc. "As parents help us write the book on raising a generation of Earth's Best children, they'll also help nurture future generations by way of the contribution by the Earth's Best brand to Vitamin Angels."

Parents are asked to submit tips and/or milestones coinciding with the following chapters:  Nurturing While Nursing, Better for Baby, Tending to Toddler, Wholesome Household and Purely Memorable Moments. Contributors will have the ability to share their submissions to the online Earth's Best Generation Pure Baby Book via Facebook, and receive $5 in Earth's Best coupons by mail while being entered for a chance to win an Earth's Best product package valued at up to $500.

Earth's Best charitable partner, Vitamin Angels, is a non-profit, non-governmental organization that aids newborns, infants and children under the age of five in need of essential micronutrients, especially Vitamin A, which promotes good health and supports healthy young immune systems.  In 2010, the Vitamin Angels organization distributed Vitamin A to more than 24 million children in 35 countries across three continents.

"The health, wellness and future of children are of utmost importance to Vitamin Angels and Earth's Best, so we are excited to be part of the Earth's Best Generation Pure Baby Book program," said Howard Schiffer, President and Founder of Vitamin Angels.  "The contribution made possible by Earth's Best parents will help children around the world attain good health and the opportunity to lead meaningful and productive lives."

From organic infant formula, jarred foods, infant cereals and toddler snacks to chlorine free diapers and wipes, Earth's Best®, a brand of The Hain Celestial Group, Inc. (Nasdaq:  HAIN), provides wholesome, natural products made with the freshest, purest ingredients.  Earth's Best parents have their own recipe for success for Nurturing Baby The Purest Way and the online Earth's Best Generation Pure Baby Book enables them to share their "tricks of the trade" with other moms and dads both seasoned and new.

For more information on the online Earth's Best Generation Pure Baby Book and the Earth's Best brand's wide array of food and personal care products, visit www.earthsbest.com.  Or visit us on Facebook.

The Hain Celestial Group

The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™.  Hain Celestial has been providing "A Healthy Way of Life™" since 1993.  For more information, visit www.hain-celestial.com.

Vitamin Angels

Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five.  In 2010 Vitamin Angels connected over 20,000,000 children in 40 countries, including the US, with the vital nutrients they need as a foundation for good health.  To learn more about global malnutrition, micronutrient deficiencies and Vitamin Angels' solution for change, visit: www.vitaminangels.org.

© 2011 The Hain Celestial Group, Inc.  All rights reserved.

(1) Maximum donation $10,000

SOURCE The Hain Celestial Group