EarthSearch Receives Prestigious Frost & Sullivan New Product Innovation Award, RFID Sensors North America, 2011

ATLANTA, April 19, 2011 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC), announced that Global growth consulting company Frost & Sullivan has awarded its subsidiary EarthSearch Communications the 2011 North American Frost & Sullivan Award for New Product Innovation Award, Radio Frequency Identification Device Sensors, for North America.

Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company's research philosophy originates with the CEO's 360-Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology. This unique approach enables it to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2011 North American New Product Innovation Award in Radio Frequency Identification Sensors to EarthSearch Communications International, Inc.

"We believe organizations seeking actionable data as part of their decision tool for operations management, security and logistic must consider integrated GPS/RFID technology as an option for  desired operational efficiencies, security and ROI," said Mr. Aladesuyi, CEO of ECDC. "Wireless communication between GPS and RFID can change the way an organizations manage its business operations  because it adds significant automation to every aspect of the business, increase efficiency while reducing operating cost."

EarthSearch LogiBoxx delivers wireless communication between GPS and RFID as well as critical data required for complex logistics and operational decisions in real time. The integration of GPS and RFID device at the hardware level creates solutions for the most critical security, logistics and operational problems. Bridging the communication between GPS/RFID and integrating with sensor technology creates solutions that challenge the imagination. EarthSearch expertise in the integration of GPS with RFID allow it to create hybrid applications that can result in solutions that are desired by most organizations.

Kayode Aladesuyi, the Chairman and CEO of ECDC, commented, "Wireless communication between GPS and RFID is here, it is highly effective and we are leading the charge forward with the technology."

For more information on how GPS and RFID technologies can be useful for your company, or enterprise please email us for a brochure at [email protected]

About EarthSearch Communications

EarthSearch Communications, an ECDC Company (OTC.BB:ECDC), is a US-based business whose flagship product, LogiBoxx, integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on ECDC, visit www.eastcoastdiversified.com or www.earthsearch.us

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

SOURCE East Coast Diversified Corporation