EAS Tire & Auto Expands Denver Market Presence with Strategic Acquisition of Integrity Tire

Trusted Local Auto Service Provider Strengthens Straightaway Tire and Auto's Footprint in Rapidly Growing Parker Region Northern Colorado

DENVER, Feb. 13, 2025 /PRNewswire/ -- EAS Tire & Auto, a Straightaway Tire & Auto brand, concluded 2024 with the December acquisition of five established automotive service locations to its growing Denver market presence including four Integrity Tire shops. The acquisition includes shops in Aurora, Windsor, Loveland, and two locations in Parker, Colorado, strengthening EAS's commitment to the rapidly expanding Parker community and the Northern Colorado region.

With this strategic expansion, EAS Tire & Auto surpasses 20 locations in the Denver metropolitan area, further solidifying its position as a trusted neighborhood automotive service provider. The acquisition particularly enhances EAS's presence in Parker, one of Colorado's fastest-growing communities.

"We are thrilled to welcome Integrity Tire into the EAS Tire & Auto family," said Brian Bates, president of EAS Tire & Auto. "Chris Mohl and his team have built an outstanding operation with a strong commitment to customer service and quality workmanship—values that align perfectly with our own. This acquisition represents an exciting step forward as we continue to grow and strengthen our presence in the market while maintaining the same level of care and reliability that Integrity Tire customers have come to expect."

The addition of Integrity Tire's locations broadens EAS's ability to service a larger geographic area while purposefully increasing density in the region. It will also be demonstrative of Straightaway's commitment to retaining acquired teams that will maintain and deepen connectivity with its patrons and the communities it serves.

"After years of dedication to building Integrity Tire, finding the right partner to carry on our mission was my top priority," said Chris Mohl, former owner of Integrity Tire. "From the start, it was clear that Brian Bates and EAS Tire & Auto share our commitment to excellence, customer care, and community service. I'm confident that our loyal customers and employees will be in great hands, and I look forward to seeing the business thrive under EAS's leadership."

The integration of Integrity Tire's locations will focus on preserving the high level of service that customers expect while introducing additional resources and capabilities that come with being part of the EAS family. This expansion brings new investments, jobs and enhanced services to Parker and surrounding communities, reinforcing Straightaway's commitment to building local brands while strengthening its market position.

About Straightaway Tire & Auto/EAS
Straightaway Tire & Auto is a leading independent, full-service aftermarket automotive repair and service platform with 65 locations across Colorado, Florida, Maine, Massachusetts, Minnesota, New Hampshire, and Wisconsin. In Colorado and surrounding areas, EAS is part of the Straightaway Tire & Auto family, delivering trusted automotive repair services with a strong local presence. Straightaway focuses on building strong local brands by partnering with established automotive repair businesses to provide resources and operational expertise that drive growth and long-term success. The company is committed to identifying opportunities to strengthen the markets where it operates and, being good stewards of the communities it serves. Straightaway is actively expanding its footprint in new and existing markets through strategic acquisitions and welcomes inquiries from shop owners interested in exploring a sale or partnership. For more information visit www.gostraightaway.com

SOURCE Straightaway Tire and Auto