East Coast Diversified Corporation Retains KCSA Strategic Communications as Investor and Public Relations Counsel

ATLANTA, Nov. 21, 2011 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB: ECDC) today announced that it has retained KCSA Strategic Communications, a leading New York-based communications firm, to direct the Company's investor relations and public relations programs.

KCSA has been retained to employ a thorough, multi-faceted investor relations (IR) and public relations (PR) communication strategy designed to enhance East Coast Diversified Corporation's reputation among the investment community and targeted media outlets. Since KCSA's inception over forty years ago, the firm has developed a strong reputation for its work representing public companies. Todd Fromer, Managing Partner of KCSA, will lead the KCSA team and provide strategic counsel on financial communication matters.

"With the latest acquisition of mobile application development company Rogue Paper, this is a pivotal time for East Coast Diversified Corporation (ECDC) to build awareness within the investment community. This refocused business strategy reflects our continued commitment to innovation and the Company's long-term goal of the convergence of mobile, social, and location technology. Our cutting edge technology, which enabled ECDC to create the world's first wireless communication between GPS and RFID, establishes us as a leader in our industry," said Kayode Aladesuyi, ECDC's CEO. "I am excited to begin working with KCSA so that we can institute a comprehensive campaign that highlights our repositioned business strategy. This will enable ECDC to effectively communicate with the investment community and maximize shareholder value."

Mr. Fromer stated, "East Coast Diversified's core business will become increasingly more prevalent as our reliance on technology continues to expand. We are eager to work with management to increase awareness among institutional and retail investors and gain exposure for the Company."

About East Coast Diversified Corporation

EarthSearch Solutions and technologies are touching lives by changing the way businesses and governments operate or manage assets and security. East Coast Diversified Corporation (OTCBB: ECDC) connects owners and their asset in ways unimaginable just a few years ago. The Company challenges the imagination for desired solutions using GPS, RFID and other sensor technologies. The Company delivers solutions relevant to operations of businesses and governments. East Coast Diversified delivers innovative technology powered by alternative energy sources. The Company believes in and is contributing to the green evolution.

East Coast Diversified's technology provides continuous visibility of assets and cargo in transit, provides the visibility of thousands of kilometers of oil pipeline and other fixed assets, creates education resources for parents and teachers, provides efficiency in dispatching first responders in an emergency, and advances democracy though our ballot box monitoring technology. For more than half a decade now the Company has focused on and continues to innovate in the areas of RFID, GPS, and Sensor and Biometric technologies. East Coast Diversified's customers and partners globally are responding to the Company's innovation and is delivering practical solutions to solve their everyday business issues. For more information on East Coast Diversified Corporation, please visit the company's website at www.eastcoastdiversified.com.

About KCSA Strategic Communications

Founded in 1969, KCSA Strategic Communications is an integrated communications agency that helps clients synchronize their brand messages across investor relations, public relations and all other strategic marketing channels. The firm offers its clients a rare opportunity to achieve true brand alignment and develop close, meaningful relationships with their key audiences. For further information please visit www.kcsa.com.

Media and Investor Contacts:

KCSA Strategic Communications
Todd Fromer / Sharron Silvers / Phil Carlson
+1 212.896.1215 / +1 212.896.1282 / +1 212.896.1233
[email protected] / [email protected] / [email protected]

SOURCE East Coast Diversified Corporation