Eastman Fuels Window Tint Category

KINGSPORT, Tenn., Nov. 4, 2014 /PRNewswire/ -- Eastman Chemical Company (NYSE:EMN) debuts the ideal LLumar® retail shop at the 2014 SEMA show (Nov. 4-7) in Las Vegas (North Hall, Booth #12417) immersing automotive window tint dealers in the ultimate consumer experience. Then in collaboration with West Coast Customs, the premier high-end modification shop, window tint installers will have the opportunity to heat-shrink LLumar CTX® tint on an exclusive West Coast Customs Tron Audi R8 and score a limited edition hat.

Research Reveals Surprising Consumer Trends and Expectations

Consumer research shows that more female car buyers are investing in car accessories at higher rates than ever. Women are also now the primary purchasers of about 68% of new cars, 53% of used cars and influence up to 85% of all car purchases. Converting a female shopper into a customer requires building trust and demands an automotive retail shop environment that is welcoming, comfortable and pleasant.

"The evolving customer segments need an exceptional window tint purchase experience," says Travis Smith, vice president and general manager, Performance Films. "During SEMA, Eastman is introducing LLumar branded sales tools that have been developed to capitalize on recent consumer insight. We are committed to supporting our dealers as they grow their businesses and the category."

Experience What Consumers Want—The Ultimate Retail Shop in our SEMA Booth, #12417

Consumers evaluate dealers based on their expertise, availability and implicit signals of quality. When visitors walk into the LLumar Booth, they will take a step forward into the ideal tint shop, based on what consumers want. A clean and professional looking storefront and sales space; an inviting waiting area with comfortable seating, refreshments, Wi-Fi, magazines for men and women, and television; along with a neat and organized tint bay with window viewing access all appeal to a broad range of consumers who will contribute to increased sales.

West Coast Customs Teams Up with LLumar

WCC clients expect the best. "Teaming up with LLumar was natural since West Coast Customs has been installing LLumar for over 22 years, when I started the business," says Ryan Friedlinghaus, West Coast Customs CEO.  "The first thing our customer wants is window tint." Friedlinghaus emphasizes, "Our clients expect the best from West Coast Customs so we ensure the best by using the products we trust—like LLumar."

Installation Demonstrations and Tips with Award-Winning Window Tint Installers

Award-winning tinters, Randy Humphries of Tint King, Inc.—Billerica, MA and Yohan Kim of 1Day Auto Tinting—Huntsville, AL, will demonstrate proven installation techniques and share their favorite tips for a fast, clean installation using LLumar CTX window tint. Installers in the audience can then try their hand at heat-shrinking LLumar CTX® window tint on the one-of-a-kind West Coast Customs Audi Tron R8 and walk away with a limited edition flat bill cap.

Thousands of consumers can also see the custom vehicle and tint installation demonstrations during the inaugural "SEMA Ignited" event on Friday, November 7 from 4:00 p.m. until 10:00 p.m. at The LINQ. Receive daily updates from the LLumar team at the SEMA Show when you visit www.LLumar.com/sema (http://www.LLumar.com/sema) and join the conversation on Twitter (https://twitter.com/llumaratsema) and Facebook (https://www.facebook.com/llumarwindowfilm).

About West Coast Customs

Headquartered in Burbank, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premier high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. Owner Ryan Friedlinghaus and his shop have been doing exclusive custom builds for the MTV show Pimp my Ride, TLC's Street Customs, Street Customs Berlin and now on his new show West Coast Customs on Fox Sports 2. Ryan and his crew are world-renowned for their extreme vehicles, outrageous features, and next level designs.

About Eastman

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2013 revenues of approximately $9.4 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit www.eastman.com.

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SOURCE Eastman Chemical Company

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