EasyAsk Partners with Explore Consulting to Help Fusion Beads - a NetSuite E-Commerce Site - to Improve Search and Navigation

BURLINGTON, Mass., Oct. 9, 2012 /PRNewswire/ -- EasyAsk, the leading provider of natural language solutions and technology, and Explore Consulting, a professional services company that provides innovative technology solutions for managing business data and a cost-effective approach to completely outsourced IT in the cloud, today announced a partnership to deliver natural language e-commerce solutions to retailers using the NetSuite e-commerce platform.  Additionally, the companies announced a successful deployment at Fusion Beads (www.fusionbeads.com), an online store offering a wide selection of products and information to the beading community.

"The Fusion Bead deployment is a good example of what the Explore Consulting and EasyAsk partnership is aimed at providing," says Steve Jones, CEO of Explore Consulting.  "The partnership offers all types of e-commerce retailers the most advanced search and navigation and intuitive merchandising tools – cost-effectively and very quickly – especially on the NetSuite platform."

EasyAsk's NetSuite integration works from within the NetSuite pages, ensuring that page content is search engine friendly and utilizes the item records in NetSuite accounts to maintain centralization of data. Item attributes are configured in NetSuite and the EasyAsk Business Studio is used to configure search and navigation rules based on the attributes a merchandiser wants to use.  EasyAsk is similarly tightly integrated with Magento, as well as other popular e-commerce platforms.

After selecting NetSuite as a new e-commerce platform, Fusion Beads turned to Explore Consulting and EasyAsk because they wanted to make it easier for their customers to navigate the wide range of products offered through their website – more than 50,000 items.  Not only does Fusion Beads offer a lot of products, but they also catalog a tremendous amount of product and project data to ensure their customers are getting what they need.  With the EasyAsk solution, Fusion Beads can now configure down to the item level the product attributes that should be used for search and navigation from over 600 custom item fields they currently use.

"We turned to NetSuite when the Fusion Beads Website became too large to maintain manually," said Gunilla Eriksson, Director of Online Operations at Fusion Beads.  "Additionally, we needed EasyAsk to help us manage search and navigation with our large product catalog and to display, in parallel, relevant projects ideas to our customers.  Now shoppers can own their own search and view projects and products in one page.  People love it and we love it.  It works so much easier."

"EasyAsk is very excited about the Explore Consulting partnership and the value we are adding at Fusion Beads," said Marc Schnabolk, VP of Sales and Business Development at EasyAsk.  "Explore will help us deliver the EasyAsk eCommerce search and merchandising solutions throughout the NetSuite user-base – both on-premise or as a service (SaaS). We are offering unique capabilities, including intuitive natural language search, relaxation, spell correction, integrated faceted navigation, easy to use merchandising tools and advanced analytics.  EasyAsk and Explore Consulting are perfectly aligned in their vision to help Internet retailers achieve industry-leading conversion rates that dramatically increase e-commerce revenue."

About Explore Consulting
Based in Bellevue, Wash., Explore Consulting was founded in 2001 and is a professional services company dedicated to providing innovative and cost-effective solutions for their customers' database and IT systems needs. For more information, visit www.exploreconsulting.com.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company's ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. For more information, please visit www.easyask.com.

Media Contacts:
Jon Stotts
EasyAsk
646-961-3497
[email protected]  

Explore Consulting
425.462.0100
[email protected]  

SOURCE EasyAsk