Easyfeast Unveils New Brand Identity, Honoring Its Mission to Make Homemade Meals Easier

The beloved personal chef service introduces a new look – and renewed vision – as it reimagines dinner for busy households.

NEW YORK and BOSTON, Aug. 12, 2025 /PRNewswire/ -- Easyfeast, the personal chef service that's redefining how busy families enjoy home-cooked meals, has launched a full rebrand – unveiling a new logo, refreshed visual identity, and evolved messaging that reflects the company's growth, values and vision.

Founded by entrepreneur and mom Emily Magid, Easyfeast was built on a simple idea: homemade meals should feel possible – even on the busiest weeks. The company pairs households with personal chefs who prepare customized, nourishing meals right in the customer's own kitchen. With consistent, in-home service, Easyfeast helps families eat well without sacrificing time, energy or connection.

"I started Easyfeast as a new mom, exhausted from trying to do it all. I was spending my free time cooking – when what I really wanted was to be present with my family and find a little breathing room for myself," said Magid. "Now our new look better reflects what we're here to offer: peace of mind, joyful connection, and nourishing meals for busy households."

New Look, Same Mission

The new brand visuals, designed with Chen Blume of Blume Studio, reflect Easyfeast's evolution from early startup to trusted partner in family life. With timeless, yet fresh design elements, the refreshed brand embodies what Easyfeast stands for today: nourishment, ease and meaningful moments around the table.

Built for Busy Households

Since its launch, Easyfeast has earned a loyal following in NYC and Greater Boston for making weeknight dinner feel not just doable, but delightful. With thousands of bookings completed, most families stay for years – a testament to the trust, quality and ease the service delivers.

"Easyfeast makes dinner easy, healthy and mess-free. The chefs are so kind, my kitchen stays spotless, and my kids are excited to eat and try new things," shared NYC client Emily Blumenthal.

Looking Ahead

The rebrand is more than a design update – it's a recommitment to Easyfeast's founding mission: helping busy households thrive through better, easier meals. As the company grows, it aims to expand access to in-home chef services without losing sight of what matters most.

Dinner, handled. Moments, made.

To learn more or book a personal chef, visit www.easyfeast.com.

Media Contact:
Emily Magid
Founder, Easyfeast
[email protected]

SOURCE Easyfeast