Eat | Drink | Explore Malaysia Kitchen At Grand Central Terminal's Vanderbilt Hall November 5-6, 2010

NEW YORK, Oct. 28 /PRNewswire/ -- To introduce consumers to the culinary sights, sounds, and above all, tastes of Malaysia, Malaysia Kitchen for the World, in conjunction with Asian lifestyle brand, LUCKYRICE, hosts the "Eat | Drink | Explore Malaysia Kitchen" celebration at Grand Central Terminal's Vanderbilt Hall.  From November 5-6, notable local area restaurants and vendors will sell Malaysian and Malaysian-inspired dishes and products to the more than 500,000 commuters and visitors that pass through Grand Central Terminal each day.  Free cooking demonstrations, unique cultural performances, and the Malaysia Kitchen Food Truck add to the exciting marketplace environment.

(Logo: http://photos.prnewswire.com/prnh/20100415/NY87231LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100415/NY87231LOGO )

Under a canopy of oversized, decorative kites – a symbol of this dynamic Southeast Asian nation – "Eat | Drink | Explore Malaysia Kitchen" will be open to the public. All participating restaurants will sell dishes at a price up to $8 per serving.  From Teh Tarik, the frothy Malaysian pulled tea, to delicious noodle dishes like Mee Goreng, visitors can savor a variety of representative Malaysian delicacies. The event will be open:

"Eat | Drink | Explore Malaysia Kitchen is a great opportunity to discover the unique flavors of Malaysian food, beverages, ingredients and products," said Wan Latiff, MATRADE Commissioner.  "As with our recent Night Market promotion, our event at Grand Central provides a fun, immersive experience for people to learn more about Malaysia.  At the same time, it supports local restaurants and businesses promoting Malaysian cuisine, goods and services."

A Malaysian dance troupe performing native dances and cooking demonstrations from local chefs will occur each day on the main stage erected in Vanderbilt Hall.  Stationed outside the terminal on Vanderbilt Avenue, the Malaysia Kitchen Food Truck will serve free food samples from New Haven restaurant, Bentara, starting at 11:30 am until supplies last, November 5-6.

Visitors at "Eat | Drink | Explore Malaysia Kitchen" have the chance to win an autographed Flavors of Malaysia cookbook by using the social media platform, Foursquare. To enter, visitors must use Foursquare to check in to "Eat | Drink | Explore Malaysia Kitchen" and then leave a tip about their favorite bite at the event. The winner will be announced Monday, November 8 on www.malaysiakitchennyc.com.

For more information, visit www.MalaysiaKitchenNYC.com

About Malaysia Kitchen for the World

Malaysia Kitchen for the World is a global initiative of the Malaysian government that aims to educate and inform consumers about Malaysian cuisine and Malaysian restaurants throughout the world. The New York campaign seeks to boost interest among American food lovers to try Malaysian cuisine and visit Malaysian restaurants in the New York metropolitan area as well as in other locations in the United States. The program also seeks to facilitate local chefs and restaurateurs to introduce Malaysian cuisine at their establishments. Visit MalaysiaKitchenNYC.com for more information.

About MATRADE

The Malaysia External Trade Development Corporation (MATRADE) is Malaysia's national trade promotion agency. Established in March 1993 as a statutory agency under the Ministry of International Trade Industry (MITI), MATRADE is responsible for assisting Malaysian companies to succeed in the international market by developing and promoting Malaysia's exports to the world.

About LUCKYRICE Festival

From rich online content to live events, LUCKYRICE aims to be a consumer guide to the Asian culinary world. Launching in April in New York City, the LUCKYRICE Festival is an 11-day celebration of Asian food and culinary culture. The festivities include exclusive dinners with chefs, cocktail parties, tastings and more.

SOURCE Malaysia Kitchen for the World