EAT24 Launches its Own Competitor with New App
The top online ordering app may accidentally steal from its own market share
SAN FRANCISCO, Jan. 16, 2015 /PRNewswire/ -- EAT24, the number one app for ordering food online, has announced it's releasing a new food delivery app called HANGRY. Similar to the EAT24 app, HANGRY facilitates online ordering but with one crucial difference: Rather than display a long list of restaurant and food options, the HANGRY app randomly chooses a restaurant and generates an order for the user, like food roulette.
EAT24 started developing the HANGRY app when they noticed a few key patterns in user behavior. The restaurant search results page has the highest drop-off rate of any page in the app, which means when returning customers search for a new restaurant on EAT24, almost 70% of them give up and re-order from their order history. EAT24 co-founder Nadav Sharon says, "People don't have time to read through hundreds of menus, so they go back to their old favorites. It's OK. We're happy to feed them, but we're worried that they're getting bored."
The HANGRY app seeks to combat this tendency by allowing users to try new items without spending hours browsing menus. The app offers a minimal number of options (cuisine preference and number of people eating) and then uses geo-location technology to choose a restaurant in delivery range. A customized algorithm selects popular items from each menu category and assembles a complete meal. Users can swipe to generate new meal options until they land on something they like, then checkout in just a few more clicks to complete the order.
"Trying new things can be a pain in the ass," says Nadav. "Customers are always coming to us on Twitter and saying 'I'm hangry, just tell me what to eat,' so we made an app that does that. It's our job to take care of our customers and save them time, and with the HANGRY app, we may have done our job a little too well."
Currently only available on iPhone, the HANGRY app features clean and simple 1-click order generation with no fuss and no frills. With thousands of downloads and orders already, the HANGRY app is on pace to surpass EAT24 as everyone's favorite way to order food online.
Download the HANGRY app: https://itunes.apple.com/us/app/hangry-by-eat24/id949050637?mt=8
Learn more about HANGRY:
http://blog.eat24hours.com/new-hangry-app-tells-hunger-to-stfu/
About EAT24
EAT24, the premier destination for fast and easy online food ordering, brings users access to over one million dishes from over 30,000 local restaurants in 1,500 cities nationwide. Through the company's free service on EAT24.com and apps for iPhone, iPad, Android, Kindle, and Google Chrome, customers can search for local restaurants by cuisine, dish or proximity to home, read user reviews, receive exclusive discounts and complete their order in one streamlined process from start to finish. Founded in 2008, EAT24 is a privately held company headquartered in the San Francisco Bay area. To learn more about EAT24, please visit Eat24.com, twitter.com/eat24 and Eat24.com/app.
SOURCE EAT24
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