MADISON, Wis., April 29, 2014 /PRNewswire/ -- EatStreet and the National Restaurant Association (NRA) have released a free educational guide detailing emerging restaurant technology trends and the benefits of online ordering for NRA members. EatStreet, an online and mobile food ordering service based in Wisconsin, is helping over 5,000 restaurants build out or improve their online ordering platforms.
"Consumers are increasingly relying on technology when choosing a restaurant," said Phil Kafarakis, Chief Innovation and Member Advancement Officer for the National Restaurant Association. "Restaurants should capitalize on this momentum and provide innovative online menus that enhance the customer experience for diners ordering online. We are excited to work with a company like EatStreet that is providing restaurants and their customers the full mobile to table experience."
The guide entitled, "Online Ordering: A Recipe for Success," offers foodservice operators insight into expanding a customer base, responding to consumer demand, and driving profitable sales through digital marketing and improved web, mobile and social products for online ordering.
"EatStreet offers restaurant and foodservice operators the opportunity to communicate with customers in new and exciting ways while offering innovative solutions to stay competitive through online ordering," said Matt Howard, CEO & co-founder of EatStreet. "Over half of consumers say they would be likely to use a smartphone or tablet to order takeout or delivery if restaurants offer that option. Restaurants should seize this opportunity to incorporate online ordering technology that will take their businesses to the next level."
NRA research has found that 43 percent of adults say they have used the Internet to place an order for takeout or delivery. Fifty nine percent of adults have visited a restaurant's website and 58 percent have viewed a restaurant's menu online.
EatStreet and the NRA will continue to offer educational opportunities to restaurants across America. Interested members can register for an online ordering webinar on May 7th and the NRA Show 2014 on May 17– 20. Additional information about EatStreet's product offerings can be found on GetEatStreet.com.