EB Brands Partners with Beachbody for First P90X® Retail Presence
The new line of P90X®fitness equipment and accessories are designed to pair with dynamic, high intensity workout regimens
ELMSFORD, N.Y., Jan. 27, 2015 /PRNewswire/ -- Leading fitness and weight loss solutions provider Beachbody, LLC and EB Sport Group, a top provider of innovative sports and fitness equipment, will launch a full range of P90X® branded products to help fitness enthusiasts realize their goals. These high quality products range from strength-building bodyweight exercise equipment to warm-up and recovery items. In addition, select products will include individual P90X®workouts on DVD to pair with the equipment.
"We are excited to be partnering with EB to take P90X® into retail stores, and help the brand reach a new audience with this premium line of equipment," says Jon Congdon, Co-Founder, President & CMO, Beachbody, LLC. "For the past decade, fitness-minded individuals who love a challenge have been motivated by the life-changing results P90X can deliver. In response to this enthusiasm, we created a diverse product line to help enhance their workouts."
Launched in 2004, P90X® has sold nearly five million copies and has motivated consumers to "Get Absolutely Ripped in 90 Days." P90X® is a dynamic, high energy commercial home exercise regimen created by Tony Horton, known for a high level of intensity. The new P90X® equipment line is a comprehensive collection of durable, efficient multi-purpose products, to help individuals improve their performance and maximize their results from P90X or any other workout regimen. Given the line's variety, users can customize and enhance their workout with just one product.
"Given the awareness of P90X® among fitness enthusiasts, we're excited to make this brand even more accessible," says Tricia Norton, President of EB Brands Fitness Division. "Beachbody and Tony Horton bring unique expertise to the home fitness category and we look forward to working together to further develop the product line."
The P90X®equipment range will initially be available at major retailers nationwide: Sports Authority, Dick's Sporting Goods, Modell's, Kohl's, Meijer, Sport Chalet, Dunham's, Amazon, Hibbett Sports, Academy, Big 5 and others.
For more information on P90X®and EB Sport Group visit: www.beachbody.com/p90x and www.ebbrands.com.
About Beachbody®
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California–based company is the creator of the nation's most popular fitness and weight-loss solutions including P90X®, P90X2®, P90X3®, INSANITY®, FOCUS T25®, Body Beast®, Brazil Butt Lift®, 21 Day Fix®, PiYo® and Hip Hop Abs®, among many others. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology® (aka "the Healthiest Meal of the Day®"), and the 3-Day Refresh™, a 3 day jump start program to lose 3-5 lbs with healthy eating and clinically proven shakes, plus an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of more than 230,000 independent "Coach" distributors as well as a dynamic online support and fitness community. The company's catalogue also includes the popular skin care system, Derm Exclusive® which provides a healthy alternative to in-office anti-aging procedures. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About EB Sport Group
EB Sport Group is a leading provider of innovative sport and fitness products. The Group manages a number of well-recognized brands, distributed globally through specialty sporting goods and department stores, mass merchants and catalogs. EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S. and across 70 countries worldwide. Established in 1979, the worldwide headquarters are based in Elmsford, NY. For more information, visit www.ebbrands.com.
SOURCE EB Sport Group
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