ECDC Completes Acquisition of Mobile Application Development Company Rogue Paper

ATLANTA, Oct. 24, 2011 /PRNewswire/ -- East Coast Diversified Corporation (the "Company") (OTC.BB:ECDC), through its subsidiary EarthSearch Communications, Inc., announced the execution of a definitive agreement and the acquisition of mobile application development company Rogue Paper.

East Coast Diversified executed a definitive agreement concluding its acquisition of California based Rogue Paper, a developer of media mobile and branded applications for major media companies. The company will file terms of the definitive agreement in an 8K filing with the SEC.

"This was a significant and critical acquisition for East Coast Diversified and its shareholders," commented Kayode Aladesuyi, CEO of ECDC. "It represents a major shift in our business strategy, it brings in needed diversification to our product and business portfolio, creates access to a social media platform that will allow us to introduce our RFID solutions to the market in unique and exciting ways, more importantly we are adding depth and experience to our management team."

"EarthSearch shares our commitment to innovation and long-term vision of the convergence of mobile, social, and location technology. We are thrilled to be joining forces and expanding our reach to new users, audiences, and markets. It's a truly exciting time," said Stephanie Boyle, President of Rogue Paper.

In other news East Coast Diversified announced the addition of Robert Bohorad as Director of Sales and Business Development. Mr. Bohorad was Chief Operation Officer for Keystone Business Group and brings more than 17 years of experience in business development and sales management to East Coast Diversified.

"I am quite pleased with where we are with our business and look forward to working with both Stephanie and Robert," said Kayode Aladesuyi, CEO of ECDC.

About Rogue Paper

Based in California's 'Silicon Valley', Rogue Paper is a developer of TV Tune-In Application.

TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. The apps aim to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and like their favorite shows, chat with friends, play trivia games, watch exclusive video content, photos and more. www.tvtunein.com  www.roguepaper.com

Current TV Tune-In (Rogue Paper) Clients

The Company has partnerships with MTV to use their TV Tune-In platform, and VH-1 for the launch of their VH1 Co-Star app, which allows users and viewers to interact, in real-time, with other fans during live TV shows.

Stephanie Boyle, CEO of Rogue Paper, Inc.

Stephanie has worked at the intersection between mobile, entertainment, user experience, design and media since the birth of the mobile Internet in early 2000, and brings a variety of product and business skills to Rogue Paper. Stephanie was a founding member of Ericsson's digital media innovation center, Ericsson Mobility Word (nee Ericsson Cyberlab, a joint venture between the NYC Investment Fund & Ericsson) that ultimately had 30 centers covering 140 countries. During her nearly 10 year tenure at Ericsson, Stephanie was the Director of Innovation & User Experience where among many products and services, she conceptualized TV 2.0 for mobile, Internet, and IPTV.

About EarthSearch Communications

EarthSearch Communications, an ECDC Company (OTC.BB:ECDC.ob - News), is a US-based business whose flagship product, LogiBoxx™, integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on EarthSearch, visit www.earthsearch.us.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contacts
Glenn Davis
EarthSearch Communications, an ECDC Company
1 770-953-4184
+866-503-9316
[email protected]

SOURCE East Coast Diversified Corporation