ECDC's StudentConnect™ to Implement Pilot Program for Northern California School District

ATLANTA, May 20, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTCQB:ECDC), a holding corporation with a diversified group of technology companies and the parent company of StudentConnect™, announced today that it will begin a pilot program for a Northern California School district in early June 2013. Upon the pilot programs success, ECDC will be given the opportunity to implement the solution throughout the rest of the district.

"We are solving a very difficult problem that has affected a majority of school transportation systems  for decades," said Kayode Aladesuyi, ECDC's CEO. "And in the process, we're bringing great benefits to all stakeholders: the schools, the parents, the children and the businesses that support the program."

StudentConnect is an integrated comprehensive student transportation and class attendance management system. Utilizing the world's first wireless communications between GPS (Global Positioning Satellite) and RFID (Radio Frequency Identification) to provide the most advanced school transportation and attendance information to parents and schools in real time, StudentConnect uses a proprietary technology for wireless communication between GPS and UHF RFID interrogators to deliver the messages. StudentConnect is a free service available to school districts with zero cost to the school or taxpayers for both hardware implementation and ongoing communication services.

"ECDCs StudentConnect technology will allow us to safely and effectively track the pick up and drop off of our students," said the Transportation Director of the Northern California School District. "We have been waiting for this technology for a long time as it will help to solve the transportation crisis within our school district."

StudentConnect is delivered at no cost to the school, parent or taxpayers, as the messages are funded by local and corporate advertisers. Advertisers pay a fee for each message delivered to parents with the advertisers' message, link to coupon and contact details. Advertisers are able to specifically target school districts or individual schools in order to reach their relevant audiences.

"StudentConnect creates a unique opportunity for businesses to demonstrate a policy of corporate responsibility toward student safety in communities they do business," said Monica Benjamin, ECDC Director of Advertising Revenue and Content Management. "Advertisers can engender the brand loyalty of parents out of appreciation for receiving safety notification regarding their children. StudentConnect is especially effective for small and local business owners who have a hard time targeting and engaging specific audiences for their businesses. In addition, over 90% of recipients will read the advertisers' messages, something not seen in virtually any other advertising medium."

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and social media applications. For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com.

About StudentConnect   
StudentConnect, a division of ECDC, is an integrated comprehensive student transportation and class attendance management system. StudentConnect features the world's first solution enabling wireless communications between GPS (Global Positioning Satellite) and Passive UHF RFID (Radio Frequency Identification) to provide the highly advanced school transportation and attendance information to parents and schools in real time. For more information, please visit: www.studentconnect.us.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

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SOURCE East Coast Diversified Corporation