Echelon Names Wendy Toth as Chief Marketing Officer to Lead Push into Emerging Internet of Things (IoT) Market

New Senior Executive Position Exemplifies Echelon's Commitment to Both Emerging IoT and Established Grid Markets

Sep 24, 2013, 09:00 ET from Echelon Corporation

SAN JOSE, Calif., Sept. 24, 2013 /PRNewswire/ -- Echelon Corporation (NASDAQ: ELON), maker of a control networking platform that is a key enabler for the Internet of Things (IoT), today announced the appointment of accomplished marketing executive Wendy Toth to the newly created position of chief marketing officer, reporting directly to CEO Ron Sege.


"I'm excited about the potential for the IoT and related markets to transform how people work and live," said Toth. "Echelon is an important player in this emerging space, combining a long-standing vision with 25 years of proven, industrial-hardened technology. I joined the company for the opportunity to help shape this new industry."

"We chose Wendy for this important new CMO position because she has the right mix of skills and savvy to not only ignite interest in Echelon's role in these emerging markets, but also sustain the strength of our established Grid business," said Sege. "In particular, she possesses a strong background in embedded systems as well as an understanding and appreciation for Echelon's vision and plan for the IoT."

About Wendy Toth Wendy Toth brings more than 24 years of corporate and product marketing experience to Echelon, including senior executive positions at a number of companies in addition to running her own consulting firm.

She is the former chief marketing officer of Global IP Solutions (GIPS), where she was instrumental in building GIPS to become the recognized global leader in embedded Voice-over-IP platform technology. GIPS was acquired by Google.

For the six years before joining Echelon, Toth built her own marketing consulting practice, specializing in private/public and hybrid cloud technology business development and marketing for some of Silicon Valley's leading companies. Her work included developing and launching Cisco's Public Cloud Adoption software and services portfolio; launching support for VMware's vCloud Hybrid Service infrastructure-as-a-service (IaaS) offering; designing and implementing integrated marketing campaigns for various eBay programs; and developing Jabil's business plan for a new Cloud Architecture business unit.

Prior to GIPS, Toth was the general manager of Web Services for Knight Ridder (acquired by McClatchy), where she was responsible for building and launching a centralized e-commerce platform for all 29 Knight Ridder properties. Before that, she held senior vice president positions at three companies: Personify (SVP of product marketing); Tessera Enterprise Systems (SVP of marketing strategy and information); and NEC (SVP of database and relationship marketing).

Toth received a bachelor's degree in journalism and mass communications from the University of Minnesota–Twin Cities and an MBA in corporate communications from the University of Saint Thomas School of Business.

About Echelon Corporation Echelon Corporation (NASDAQ: ELON), a pioneer in developing open-standard control networking platforms, delivers all the elements necessary to design, install, monitor and control industrial-strength 'communities of devices' within the lighting, building automation, grid, Internet of Things, 'maker' and other markets worldwide. Echelon develops and sells complete systems and subsystems for target applications, plus system-on-chips (SoCs), embedded software, and commissioning and management tools for OEMs. With more than 100 million Echelon-powered devices installed worldwide, the company helps its customers easily and safely migrate existing control systems to the most modern platforms, while bringing new devices and applications into an ever-growing global Industrial Internet. Echelon helps its customers reduce operational costs, enhance satisfaction and safety, grow revenues and perform better in both established and emerging markets. More information about Echelon can be found at and at the company's blog at

Echelon and the Echelon logo are registered trademarks of Echelon Corporation registered in the United States and other countries. Other product or service names mentioned herein are the trademarks of their respective owners.

This press release may contain statements relating to future plans, events or performance. Such statements may involve risks and uncertainties, the risk that Echelon's offerings by themselves or combined with other applications or offerings do not perform as designed or do not offer the expected benefits and savings; risks associated with international sales; and other risks identified in Echelon's SEC filings. Actual results, events and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Echelon undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE Echelon Corporation