Éclair Naturals Has Nothing To Hide!
BRAND CELEBRATES NATURAL BEAUTY WITH THE LAUNCH OF NeverAny
CHATSWORTH, Calif., April 17, 2017 /PRNewswire/ -- Éclair Naturals, a luxuriously pure hair and body care line, has announced the launch of an integrated advertising campaign, NeverAny, created with MARC USA. NeverAny consists of a collection of artfully-designed images shot by internationally renowned fashion photographer Ruven Afanador, which feature women who are confident in their natural skin in order to initiate conversation and drive awareness about harmful ingredients that are often found in personal care products.
"One of the key goals of the NeverAny campaign is educating consumers and taking a stand for complete transparency and disclosure of harmful ingredients that people are putting on their skin," stated John Matise, Founder/CEO of Éclair Naturals. "The campaign will focus on local and regional markets in order to reach our consumers directly and much of the content will be delivered in a rich digital media format."
The models were hand painted with plant-based ink by celebrity make-up artist and body painter Joanne Gair, whose work has been featured in the Sports Illustrated Swimsuit Issue from 1999 to the most recent edition, to reinforce the Éclair Naturals brand promise to NEVER USE: GMO's, Parabens, Soy, Animal Derived Ingredients, PEGs, Petroleum, Phenoxyethanol, Phthalates, Propylene Glycol, Sodium Lauryl/Laureth Sulfate (SLS), Synthetic Colors, and Synthetic Fragrances.
"I was very taken and inspired by this project because I love the concept of body painting, the confidence [the models exude], and the message behind the campaign," added Afanador.
Éclair Naturals brings NeverAny to life through a variety of integrated communication vehicles including digital and print ads, public relations efforts, and a brand essence video which highlights the campaign development, features social influencers, and urges others to share their personal #NeverAny on social media platforms.
"Our creative goal was to be totally transparent about Éclair Naturals products – just as the brand has always believed. That made it an easy story to tell. We saw the 'NeverAny' pledge painted on the models' as a way to declare the brand promise on our sleeves—or should we say, on our skin. We want to create a movement where we dare to bare what matters most to us," explained Dena Mosti, Creative Director at MARC USA.
For more information about Éclair Naturals and NeverAny, please visit: www.eclairnaturals.com/neverany, or on Instagram/Facebook: @eclairnaturals.
ABOUT ÉCLAIR NATURALS: Éclair Naturals are luxuriously pure body care products made with natural food grade ingredients completely free of harmful ingredients found in other traditional body care lines. We promise to NEVER USE: GMO's, Parabens, Soy, Animal Derived Ingredients, PEGs, Petroleum, Phenoxyethanol, Phthalates, Propylene Glycol, Sodium Lauryl/Laureth Sulfate (SLS), Synthetic Colors, and Synthetic Fragrances. We manufacture at our own facility in the USA and we are the first company to have our full range of 100+ body care products certified as gluten free by Celiac Support Association and cruelty-free by the Leaping Bunny, a program run by the Coalition for Consumer Information on Cosmetics (CCIC).
MEDIA CONTACTS:
Lara Casse / Teona Ostrov
Bratskeir & Company
212.679.2233
[email protected] / [email protected]
SOURCE Eclair Naturals
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