BARRINGTON, Ill., Oct. 19 /PRNewswire/ -- The 2010 Stanley Cup Champion Chicago Blackhawks team is already breathing in the sweet smell of success - literally. OMI Industries, manufacturers of the award-winning Fresh Wave brand, announced today that Fresh Wave products are now the official deodorizer for the 2010-2011 Chicago Blackhawks. Everything from the Blackhawks' locker rooms to their sweaty equipment will be outfitted with the eco-friendly Fresh Wave odor eliminating solutions.
The Fresh Wave sponsorship of the Chicago Blackhawks incorporates several elements that will enhance consumer engagement and elevate the brand's marketplace visibility. Throughout the season, Fresh Wave products will be featured on Blackhawks TV and at select events hosted by the Blackhawks organization, including the widely popular 2011 Training Camp Festival. Additionally, consumers following the @fresh_wave Twitter handle and the Fresh Wave Facebook fan page will receive exclusive chances to win gifts from Fresh Wave.
"Hockey is one of the toughest sports, evidenced by the sweat players leave behind on the ice and in their gear," said Philip M. Coffey, President and Managing Director of OMI Industries. "From kids hockey and up to the professional level, we know how difficult it is to remove these bad smells from hockey uniforms, locker rooms and equipment. Partnering with this championship team from our hometown offers us the opportunity to demonstrate to players of all ages and their families how effectively, efficiently and safely Fresh Wave products combat tough odors."
Unlike products that contain fragrances to mask odors, every product in the Fresh Wave line is non-toxic, non-hazardous, recyclable and non-aerosol. These solutions are as green, natural and safe as they are effective in eliminating any unwanted odor. For product information or to purchase Fresh Wave products, visit www.freshwaveworks.com.
About OMI Industries
OMI Industries (www.omi-industries.com) is a worldwide leader in providing odor abatement solutions ranging from heavy industrial to consumer applications. The company's engineering solutions solve a variety of organic and inorganic odor control issues. OMI Industries owns three unique brands: Fresh Wave® IAQ (commercial), the award-winning Ecosorb® (industrial) and the award-winning Fresh Wave® (consumer).
OMI Industries is a privately-held corporation founded in 1989 comprised of industrial, commercial, and consumer divisions. Its international corporate headquarters are in the greater Chicagoland-area, Barrington, Ill. OMI has manufacturing, warehousing and a research and development facility in LaPorte, Texas; Rising Sun, Indiana and Ventura, California, respectively.
SOURCE OMI Industries