EcoAware Moms Take Steps Toward Shaping a More Eco-Conscious Generation

MEMPHIS, Tenn., July 15, 2013 /PRNewswire/ -- Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These "EcoAware Moms" strongly believe in leaving an eco-conscious legacy for their children to carry on.

To view the multimedia assets, please click: http://www.multivu.com/players/English/62120-choose-cartons-because-packaging-matters/

(Photo: http://photos.prnewswire.com/prnh/20130715/MM40736)

According to EcoFocus Worldwide's 2013 EcoFocus Trend Study, nearly three-fourths (73%) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.

In fact, many EcoAware Moms also consider the environmental impact of a product's package as an important factor that influences their purchasing decision. Consider that:

• Nearly three fourths (72%) believe that choosing products packaged responsibly is a very to extremely important action
• Some 83% try to buy products in packaging that is recyclable
• More than half (54%) usually or always think about the environmental impact of product packaging before purchasing 

"EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children's attitudes as they grow into adulthood," says Evergreen Packaging's Marketing Director Erin Reynolds. "With this in mind, families can choose product packaging made from renewable resources, such as cartons. Over 70% of a carton is made from paper, which comes from a renewable resource—trees."

In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children's activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.

Join the community; follow Choose Cartons.

Choose Cartons' website

Choose Cartons on Facebook

Choose Cartons on Twitter

About Evergreen Packaging®

Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging is a vertically integrated packaging company, delivering total solutions of barrier paperboard, technical expertise, equipment and service.

Evergreen Packaging cartons have the eco-friendly attributes consumers want: more than 70 percent of the carton is made from paper derived from a renewable resource: trees. Cartons are also recyclable for an increasing number of households. In addition, our cartons are made with renewable energy — over 50% of the energy used to make the paper in our carton comes from biomass.

SOURCE Evergreen Packaging