Ecology Coatings and Whitlam Label Company Developing Sustainable Packaging Initiatives

WARREN, Mich., Feb. 29, 2012 /PRNewswire/ -- Ecology Coatings, Inc. (OTCQB:ECOC), a leader in the discovery of ultraviolet-curable advanced coatings, today announced it is working with Michigan-based Whitlam Label Company on the development of a sustainable labels program. Whitlam customers include some of the world's top brands, including Chrysler, ePrize, Ford, GM, General Electric, and Garden Fresh Gourmet.

The goal of the development program is to provide an innovative, sustainable labels solution to replace conventional plastic laminate films currently used for printed labels.

Whitlam Label Chief Operating Officer Alex Elezaj commented, "Whitlam attracts top brand companies because we continually strive to develop innovative label applications. Ecology's coatings will allow us to use an environmentally friendly label substrate, replacing plastic laminates. Our customers are seeking sustainable, high performance labels consistent with their brand positioning."

Ecology's UV-curable EcoQuik™ coatings have a distinct performance advantage over competitive overprint coatings and finishes in the print and packaging market. The optimum formulation chemistry maintains its integrity in high moisture environments and provides protection from thermal shock and outstanding resistance to household chemicals and paint solvents, while providing excellent rub resistance and optical clarity.

Ecology Coatings CEO Bob Crockett commented, "Petroleum-based plastic laminate films are commonly used in the prime label and packaging markets. Our families of coatings allow the substitution of environmentally sustainable substrates providing affordable, high-performance alternatives. The coatings cure rapidly, provide a barrier to air, water, grease and are extremely durable, making them a cost effective solution for food packaging and wrappings—and an exciting direction for Ecology Coatings."

There are many applications that will benefit from Ecology Coatings' UV-curable products. To discover if these environmentally friendly, UV-curable coatings can advance your manufacturing application or enhance your sustainability program and products, visit the company's website at www.ecologycoatings.com or send an email to [email protected].

About Whitlam Label
Whitlam Label Company, Inc., a private company headquartered in Center Line, MI, has multiple manufacturing and sales offices in the USA, designs, manufactures, and supplies engineered identification, performance and branding products for the automotive, industrial, and consumer packaged goods markets.

About Ecology Coatings, Inc.
Ecology Coatings, Inc. (OTCQB: ECOC) is a leader in the development and licensing of cleantech ultraviolet (UV) curable coatings — coatings that improve the products we use daily. Ecology's technology platform allows manufacturers to enhance the durability and performance of their products, while significantly reducing energy costs and increasing manufacturing throughput. The company produces solvent-free coatings, which eliminate the escape of harmful solvents into the atmosphere during application. Headquartered in Warren, Michigan, Ecology Coatings has a development and prototype lab in Akron, Ohio.

Forward-looking Statements
Except for the historical information contained herein, the matters discussed are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements involve risks and uncertainties, which are specified in Ecology's filings with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from any forward-looking statements made herein.

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SOURCE Ecology Coatings, Inc.