eCommerce Pioneers, Shopatron, Intershop, Team Up to Harmonize eCommerce Strategy for Brands and Retailers

SAN LUIS OBISPO, Calif., Dec. 18, 2012 /PRNewswire/ -- Retail-integrated eCommerce solution provider Shopatron adds eCommerce powerhouse Intershop as its newest solution partner. As a Shopatron solution partner, Intershop can now enhance their global, multi-channel clients' eCommerce programs with Shopatron's advanced distributed order management capabilities.

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More than 500 customers worldwide, including HP, BMW, Bosch, Otto, Deutsche Telekom, and Mexx, rely on Intershop's innovative eCommerce solution to sell their goods and services online. By integrating Shopatron's order management solution for branded manufacturers, Shopatron Manufacturer, Intershop brand clients can sell online and send the resulting orders to local retail shops for delivery to the customer. And Shopatron's multi-channel retail solution, Shopatron Retailer, gives Intershop's retail clients the option to fulfill online orders from all their inventory centers, including both retail stores and warehouses.

Jochen Moll, Member and Spokesman of the Board of Management, Intershop said, "Partnering with Shopatron further enhances Intershop 7's capabilities to be the platform of choice for successful e-business by supporting every conceivable channel to reach each of their customers, partners, and suppliers. The resulting multi-channel solution is a win for manufacturers, retailers and consumers because it provides the agility required of a commerce solution combined with enhanced fulfillment."

Shopatron launched their Partner Program in June of this year making it possible for agencies, website platforms, and other service providers to leverage Shopatron's order management solution for their clients.

"Our partnerships with great eCommerce companies like Intershop confirm Shopatron as the go-to platform for integrating stores into an online commerce program," said Shopatron Founder and CEO Ed Stevens. "It's a very exciting time for us as our Partner Program and market share grow quickly."

To learn more about Shopatron's Partner Program, visit partner.shopatron.com.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art eCommerce solutions. Intershop offers high-performance packaged software for Internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order, supplier, product, and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe, more than 500 enterprise customers run Intershop solutions. Intershop is headquartered in Jena, Germany; and has offices in the U.S., Europe, and Australia.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.

SOURCE Shopatron