LOS ANGELES, April 21, 2011 /PRNewswire/ -- In celebration of Earth Day 2011 and the educational opportunity it represents, ecomom.com® is pleased to announce it is partnering with publisher Little Pickle Press to support eco-literacy by distributing Earth Day Activity Kits to elementary school classrooms across the country. Designed to inspire children as citizens of the world, each Kit is filled with a Mom's Choice Award®-winning book, healthy snacks and fun, educational activities that illustrate how simple, daily acts can help make our planet a healthier place. ecomom.com® is a progressive E-commerce business founded in 2009 to offer products, services, and information to families interested in making their homes and personal environments healthier and eco-friendly.

ecomom.com® is participating in the initiative in order to help teachers find creative and fun ways to educate youngsters about the environment and the personal role they can play in keeping it clean. CEO Jody Sherman, who co-founded ecomom.com® with family lifestyle expert Kimberly Danek Pinkson, says the Earth Day project is part of a larger mission at ecomom.com® to bring children into the center of a growing, healthy lifestyle movement to create healthier, affordable home environments.

"After all, that's what Earth Day has been about for over 40 years—inspiring, educating, and organizing individuals to personally demonstrate a commitment to the environment," Sherman says. "One's own, immediate environment is the most logical place to start, which is what ecomom.com® is all about, and no segment of the population is more directly impacted, or will be, by environmental protection and education efforts than school children. So ecomom.com® is proud, and I am personally proud as the son of a longtime early childhood educator, of this initiative and all our ongoing educational efforts to make a difference in the lives of families, and especially children."

The re-usable tote bags are made of eco-friendly material and are branded with the Little Pickle Press logo. Each bag will contain an instructional booklet produced and published by Little Pickle Press in partnership with ecomom.com® for parents and teachers to use to teach children about Earth Day, with tips and activities designed to show youngsters ways they can go green at home every day of the week. They will also contain the Little Pickle Press award-winning children's book, "What Does it Mean to be Green?" and ecomom Approved™ products from Revolution Foods, CleanWell, Crack-a-Head, and Eco-Kids—products that support the educational activities in the kit.

ecomom.com® has arranged to distribute the bags directly to classrooms in dozens of public and private elementary schools across the nation, ranging from Connecticut to California.

About ecomom.com®

The company was founded with the purpose of making eco-conscious choices easy, accessible and affordable, closing the gap between the health of children and their living environments. ecomom.com® educates and empowers women with support and products that facilitate a healthy, sustainable lifestyle. The company takes the responsible, long-term view that these choices are good for the planet, as well as for families. Originally launched by conscientious mom Kimberly Danek Pinkson, who teamed up with CEO Jody Sherman to co-found ecomom.com®, the entity is led by a cadre of caring parents, E-commerce experts, and business and finance professionals who share an eco-conscious sensibility. Further, ecomom.com® partners with philanthropic organizations such as Healthy Child Healthy World, 1% for the Planet, Environmental Media Association, and other trusted authorities in related parenting fields, ranging from health and nutrition to mindful living. As such, it is highly qualified to provide researched and tested products, current information, and "nonstop inspiration." With expertise, E-commerce and social shopping, at ecomom.com® healthy living is not only smart, but also a way of life.

About Little Pickle Press

Little Pickle Press is an award-winning publisher dedicated to helping parents and educators cultivate conscious, responsible little people by stimulating explorations of the meaningful topics of their generation through a variety of media, technologies, and techniques.

SOURCE ecomom.com