NEW YORK, Aug. 2, 2017 /PRNewswire/ -- Ellen DeGeneres announces the debut of her ED Ellen DeGeneres baby lifestyle collection. Featuring an array of product categories including furniture, bedding, bibs, bath, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers, Ellen brings her ED aesthetic, positivity and personality to the baby industry. The launch collection will be available exclusively on August 2, 2017 at buybuy BABY® stores nationwide and online at buybuybaby.com.
Ellen DeGeneres stated, "Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind. Each piece has a message of love and the line is filled with whimsical and fun pieces. I don't have a baby but I love to be swaddled and you will too!"
The ED Ellen DeGeneres Baby collection is a blend of fun and playful pieces that have Ellen's message of love woven throughout. Love and positive messaging is a signature element that Ellen brings to her ED brand; featured sayings include, Love, Kind, Joy, Made with Love & I Can and I Will. Ellen hopes to spread everlasting kindness, empowerment and inspiration to parents, babies and toddlers everywhere!
Ellen's love and passion for animals is a prevalent theme that is reflected in the line through vibrant animal patterns, the ED doodle dog and dancing bunnies. The quality line is filled with modern yet classic designs and mixed with cheerful elements such as pop-up bunny ears and Ellen's humorous baby sayings.
ED Ellen DeGeneres is excited to partner and collaborate with industry leaders in each category:
aden by aden + anais: muslin swaddles, blankets, bandana bibs & burpy bibs, $11.99 - $39.99
Bivona & Company: nursery furniture: cribs, dressers, chifferobe and accessories, $599 - $899
Camuto Group: footwear, $29.99 & diaper bags, $178 - $198
Crown Crafts: infant bedding, blankets, bibs & bath, $11.99 - $89.99
Naturepedic: organic, breathable crib mattresses $229-$399, organic waterproof protector pad $59; and breathable crib mattress pad $129
Peg Perego: umbrella stroller, $299
SABG: socks, hats and booties, $6.99 - $14.99
WeePlay: layette and playwear apparel, $14 - $56
About ED Ellen DeGeneres
ED is Ellen DeGeneres' American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women's apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com
About buybuy BABY
Buy Buy Baby, Inc., based in Union, NJ, is a wholly owned subsidiary of Bed Bath & Beyond and subsidiaries (the "Company"), which is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings which operates under the names Bed Bath & Beyond ("BBB"), Christmas Tree Shops, Christmas Tree Shops andThat! or andThat! (collectively, "CTS"), Harmon, Harmon Face Values, or Face Values (collectively, "Harmon"), buybuy BABY ("Baby") and World Market, Cost Plus World Market, or Cost Plus (collectively, "Cost Plus World Market"). Customers can purchase products either in-store, online, with a mobile device or through a customer contact center. The Company generally has the ability to have customer purchases picked up in-store or shipped direct to the customer from the Company's distribution facilities, stores or vendors. In addition, the Company operates Of a Kind, an e-commerce website that features specially commissioned, limited edition items from emerging fashion and home designers; One Kings Lane, an authority in home décor and design, offering a unique collection of select home goods, designer and vintage items; PersonalizationMall.com ("PMall"), an industry leading online retailer of personalized products; Chef Central, a retailer of kitchenware, cookware and homeware items catering to cooking and baking enthusiasts; and Decorist, an online interior design platform that provides personalized home design services. The Company also operates Linen Holdings, a provider of a variety of textile products, amenities and other goods to institutional customers in the hospitality, cruise line, healthcare and other industries. Additionally, the Company is a partner in a joint venture which operates eight retail stores in Mexico under the name Bed Bath & Beyond.
SOURCE ED Ellen DeGeneres