ED Ellen DeGeneres Partners With Thomasville Furniture, Loloi Rugs And Royal Doulton To Launch Home Collection
Sep 30, 2016, 10:18 ET
NEW YORK, Sept. 30, 2016 /PRNewswire/ -- ED Ellen DeGeneres is excited to announce the launch of a complete home collection with industry leaders Thomasville Furniture, Loloi Rugs and Royal Doulton. The Spring '17 collection will feature furniture, rugs and tableware with the signature ED style.
Ellen DeGeneres' passion for interior design and unique style inspired the designs of the ED Ellen DeGeneres pieces. Her iconic style, values and personality are woven into each collection and are reflected in her furniture, rug and tabletop designs.
Thomasville Furniture
The ED Ellen DeGeneres home collection by Thomasville Furniture will feature over 100 pieces in two distinctive styles. The unique items curated to furnish Ellen's personal homes and her true love of furniture design influenced both the Relaxed Mid Century and Rustic Modern collections.
"I'm thrilled to partner with Thomasville on this unique furniture collection," said Ellen DeGeneres. "These items will add to the beauty of your home and they'll give me a place to crash if I ever decide to come over."
Pierre de Villemejane, President and Chief Executive Officer of Heritage Home Group, parent company of Thomasville, said, "We are pleased to announce the launch of the ED by Ellen DeGeneres Crafted by Thomasville. This exciting new collection is a reflection of Ellen's love of interior design. Our collaboration has resulted in an extensive whole home collection of over 100 curated items that reflect Ellen's iconic style, values and personality. We are confident that ED by Ellen DeGeneres Crafted by Thomasville will demonstrate a fresh new aesthetic that will resonate with brand loyalists and millennials alike."
Loloi Rugs
The ED Ellen DeGeneres home collection in partnership with Loloi Rugs will debut seven new rug collections as well as a wide range of pillows and throw blankets at the upcoming January 2017 Atlanta and Las Vegas markets.
"I'm happy to bring my passion for design to this unique rug collection with Loloi," said Ellen. "I love it and I know you're going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches."
The seven rug collections, reflective of Ellen's personal interior design aesthetic, include a variety of color, fabric and texture combinations.
"What's not to love about working with Ellen?" asked Amir Loloi, President and Owner of Loloi Rugs. "She's funny, she's talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It's sophisticated, but simple in a very ED by Ellen kind of way."
Royal Doulton
In partnership with Royal Doulton, the ED Ellen DeGeneres contemporary tabletop collection features eight tableware collections and three mix and match sets for its Spring '17 launch.
"I'm so excited to be working with Royal Doulton," said Ellen DeGeneres. We've created elegant but simple designs that I think you're going to love. I should warn you, they're so beautiful that you'll want to gobble up all your food as fast as you can just to see the plates again. But don't do that, you'll get a tummy ache."
The ED Ellen DeGeneres tabletop collection is a combination of both contemporary and timeless styles with a rustic, yet current look.
Ulrik Garde Due, President of Fiskars Living Division, comments on the new partnership of Royal Doulton with Ellen DeGeneres, stating, "We are more than thrilled to be working with Ellen DeGeneres. Her lifestyle, values and personality are highly energising and perfectly align with those of Royal Doulton. The new tableware collection in partnership with Ellen will bring originality and joy to your home."
ED Ellen DeGeneres launched bedding with Revman International Inc. in April 2016 with a six pattern collection sold exclusively at Bed Bath & Beyond.
The complete collection of ED Ellen DeGeneres home categories will launch in Spring '17 with additional categories launching in Fall '17. Launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital, ED offers an array of product that includes home, apparel and accessories available at EDbyEllen.com
About ED Ellen DeGeneres
ED is Ellen DeGeneres' new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women's apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com
About Thomasville Furniture
For over 110 years the Thomasville brand has always been the destination for comfortable upholstery and distinctive wood products not only across America but also the world. Generations of brand loyalists have collected and passed down Thomasville bedroom, dining room and living room furnishings to friends and family. Thomasville is proud to collaborate with design talents Anthony Baratta, Ellen DeGeneres and the archives of Ernest Hemingway to provide distinctive licensed collections. Thomasville is part of the Heritage Home Group which includes in its stellar portfolio name brands Hickory Chair, Henredon, Pearson, Maitland-Smith, Lane Venture, Drexel Heritage, Broyhill and Lane.
About Loloi Rugs
Founded in 2004, Loloi is a family-owned company that creates artistically-designed rugs, pillows and throws for retailers nationwide. In just a 12 year tenure, Loloi has won the respect of the home furnishings industry, winning the ARTS Award four times for Best Rug Manufacturer (2011, 2012, 2015, 2016). Loloi is headquartered in Dallas, Texas, with to-the-trade showrooms in Atlanta, Dallas, High Point, Las Vegas, and New York. For more information visit loloirugs.com.
About Royal Doulton
Royal Doulton, established in London in 1815, has been at the forefront of contemporary lifestyle design, setting trends in tableware and interiors. From casual dinnerware to wedding gifts, decorative collectables to urban wall art, the brand is original and eclectic. With a host of designer collaborations with Gordon Ramsay, Barber & Osgerby, HemingwayDesign and more, Royal Doulton is the perfect addition to any home.
About WWRD
WWRD is a leading provider of luxury home and lifestyle products worldwide, with well-recognised brands including Waterford, Wedgwood, Royal Doulton, Royal Albert and Rogaška. WWRD maintains unique licensing arrangements with some of the most high profile designers and innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, Gordon Ramsay, Miranda Kerr and more. Our products are distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, the United Kingdom, Japan, China, Taiwan, Korea, Canada, Australia and Ireland. WWRD is the proud holder of the Royal Warrants by Appointment for tableware and giftware to Her Majesty The Queen for Wedgwood, and to His Royal Highness The Prince of Wales and Her Majesty The Queen for Royal Doulton. WWRD was recently acquired by the Fiskars Corporation. www.wwrd.com.
Fiskars – celebrating centuries of pride, passion and design. Every day.
Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading consumer goods company with globally recognized brands including Fiskars, Iittala, Gerber, Wedgwood and Waterford. With iconic products, strong brands and global ambitions, Fiskars' mission is to enrich people's lives in home, garden and outdoor. Fiskars' products are available in more than 100 countries and the company employs around 8,600 people in 30 countries. Fiskars is listed on Nasdaq Helsinki. www.fiskarsgroup.com
SOURCE ED by Ellen DeGeneres