NEW YORK, Oct. 27, 2015 /PRNewswire/ -- Genesis Media, the industry's first attention platform creating the most viewable ad experiences in engaging content, today announced that Ed Wilson, CEO of Dreamcatcher Media, has joined the company as a strategic advisor. His addition to the advisory board supports Genesis Media's focus on offering publishers a one-to-one connection through high-impact ads while maintaining a great experience for readers. He joins the board alongside members including Bud Mishra, NYU professor and data scientist, and Frank Farance, Senior Software Engineer and Senior Systems Architect at Smarthome Labs.
"Ed's impressive background and more than two decades of experience at some of the world's leading media companies make him an invaluable asset for Genesis Media," said Genesis Media CEO Mark Yackanich. "His expertise in building publishing companies will help us generate the most effective business opportunities and continue expanding our publisher network."
Wilson has held leadership positions with prestigious media companies, including CEO of Tribune Broadcasting and CRO of Tribune Corporation—part of The Tribune Company; President of FOX Television Network, NBC Enterprises and CBS Enterprises; and tenures with SONY and Paramount Pictures. He has a strong track record in both traditional and emerging media, with experience across content creation, sales, talent development and end-to-end media solutions.
"I always look for technology that solves real problems and that's exactly what Genesis Media does for publishers," said Ed Wilson. "I was impressed with the platform's ability to harness one-to-one connections with readers—through video ads, data science and attention metrics—that every publisher needs to solve monetization challenges without suppressing traffic numbers. The growth potential for Genesis Media is immense and I'm excited to join."
Before serving as CEO of Dreamcatcher Media, Wilson was Executive Chairman of Timeline Labs. Throughout his career, he's worked directly with domestic and global brands and partners while leading strategy for media solutions.
For more information about Genesis Media and its services, please visit http://www.genesismedia.com.
About Genesis Media
Genesis Media creates the most viewable ad experiences in engaging content. It is the only company that turns attention into value by dynamically pairing quality editorial with video ads. Leading national advertising agencies and premium publishers rely on Genesis Media's software to effectively measure digital consumer attention in real-time at the page level, while accurately quantifying the true value of publisher content.
For publishers without video, Genesis Media uses data to dynamically create and insert relevant inventory and open up new streams of revenue. Genesis Media also provides digital advertising agencies in need of inventory with guaranteed viewable, brand-safe videos for their clients. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.
SOURCE Genesis Media