SEATTLE, Sept. 10, 2018 /PRNewswire/ -- Edelman today announced a new addition to its leadership team with the hire of Kate Krane as the Brand Practice lead for the Pacific Northwest.
"Kate brings invaluable business acumen and leadership to the Brand Practice team with her experience driving the growth of small and large consumer and tech brands," said Will Ludlam, general manager, Edelman Pacific Northwest. "The way consumers engage with brands is evolving and Kate's background in emerging experiences and transformative retail will be essential in helping our clients reach audiences in innovative ways. We're thrilled to have her on board."
Krane joins Edelman from SapientRazorfish where she managed a robust portfolio of West Coast-based businesses, including T-Mobile, Taco Bell and Nordstrom. Previously, she oversaw the Microsoft account at POP and was an integral member of a team that launched several high-profile Windows Phone apps such as the Amazon Shopping and Amazon Kindle Reader apps. Krane will leverage her traditional and digital agency experience to drive the growth of the Brand Practice.
"The way Edelman has pioneered brand management with a platform built on trust and co-ownership is truly inspiring and I'm excited to bring my expertise in client services and strategic relationship management to help our clients navigate this shifting landscape," said Krane.
About Edelman Pacific Northwest
Established in 1992, Edelman's Pacific Northwest offices collectively have more than 250 full-time employees representing global, national and local clients across a range of industries and sectors. Edelman PNW specializes in multi-channel communication campaigns spanning media relations, social media, community relations, reputation management, creative, strategy and brand positioning.
Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 "Agencies to Watch" by Advertising Age and "Global Agency of the Year" by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the "Best Places to Work." Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle). Visit http://www.edelman.com for more information.