VANCOUVER, Wash., July 26, 2016 /PRNewswire/ -- EDELRID, makers of premium mountaineering gear, recently formed an exclusive retail partnership with NetRush of Vancouver, WA, a strategic agency that specializes in brand management on the Amazon marketplace.
The partnership will focus on the EDELRID customer experience by representing the brand's full catalog of premium products on the Amazon marketplace. EDELRID's decision is based on NetRush's track record of using the Amazon marketplace as a platform for growth and customer engagement, leveraging their skill set against the high-volume of consumer traffic generated by Amazon.
"EDELRID wanted to partner with a passionate, knowledgeable company that understands the Amazon marketplace," said Blair Williams, Sales & Marketing Director of EDELRID North America. "That is exactly what NetRush provides to their clients. As a manufacturer of high-end climbing gear, EDELRID has peace of mind knowing that NetRush is on the sharp end of the rope as our exclusive Amazon partner."
Founded in 1863, EDELRID has built its brand on a legacy of quality and authenticity. As the climbing industry grows alongside Amazon, demand for trusted gear is on the increase. With the indoor climbing industry expecting 15% growth across the US in 2016, EDELRID is positioned to provide seasoned climbers and newcomers with ropes, carabiners, harnesses, helmets and a variety of specialized climbing gear that is innovative and reliable.
"Our strategic model is based on a shared understanding of a brand's story and customer base. We set out to do more than sell - we contribute to the brand by making sure millions of people using the marketplace see and experience EDELRID in a way that reflects the brand's true identity," said Brian Gonsalves, CEO of NetRush. "Working with one of the oldest existing mountain sports company in the world is an honor."
EDELRID, with its base in Isny Southern Germany on the edge of the Alps has a rope making history dating back to 1863. The EDELRID range includes helmets, harnesses, hardware and accessories completing a comprehensive range of climbing Products. (www.edelrid.de/en/)
About NetRush.com, Inc.
NetRush is a strategic retail agency that partners with premium brands to deliver maximum value on the Amazon marketplace. As a collaborative partner, we create sustainable strategies that drive growth and proactively transform the marketplace experience.