NEW YORK, Oct. 23, 2015 /PRNewswire/ -- EDEN BodyWorks is proud to announce the launch of INSPIRED BY NATURE, PERFECTED BY YOU, an image campaign that encourages the celebration of natural beauty while shining light on eight everyday women and young girls that were hand-picked to participate in the brand's recent New York City photo shoot.
The women featured in the brand's INSPIRED BY NATURE, PERFECTED BY YOU image campaign were chosen from the #EDENRealBeauties casting in New York City and represent a wide array of beauty, style and backgrounds. EDEN BodyWorks will proudly unveil the new images to the world by introducing the eight real beauties in their own voice on the brand's social media channels.
EDEN BodyWorks' INSPIRED BY NATURE, PERFECTED BY YOU campaign serves as a catalyst for the brand's creative "face lift" which will come to life through the brand's website, social media channels, digital advertising placements, promotions, point of sale collateral and marketing materials.
"At EDEN BodyWorks, we believe that real beauty should be a woman's source of power and confidence, not stress and doubt. By capturing the true essence of eight everyday women and girls, and celebrating the fact that beauty lies within, we hope to inspire others to make their own runway and channel their own inner Goddess," said Jasmine Lawrence, Founder of EDEN BodyWorks.
The #EDENRealBeauties that were selected to participate in the campaign include: Maya Congo (Nursing Student), Shante Gordon (Marketing Expert), Alicia Ellen Moore (Singer/Actress), April C. Kendal (Health Care Professional), Yani Santana (Executive Assistant), Jennifer Jones (Government Administrator), Saniaa Watkins (Student), and Nadia Woods (Student).
The campaign's photo shoot took place this summer at New York City's ELK Studios with an A-list roster of production talent including:
Mann Morgan-Nance: Lead Hair Stylist
Camara Aunique: Lead Makeup Artist
Shakira Boyce & Latasha Richards: Makeup Assistants
Oscar Montes de Oca: Lead Stylist
Shannon Washington: Creative Producer
Keith Major: Photographer
Antonio Rodriguez: Photo Assistant
Ami Vega: Manicurist
Sophia Leang: Producer
Judy Yem: Production Assistant
To learn more about EDEN BodyWorks and receive updates on INSIRED BY NATURE, PERFECTED BY YOU, please visit www.edenbodyworks.com, follow the brand on Instagram/Twitter (@edenbodyworks), Facebook (EDENblog) and join the conversation via the #EDENRealBeauties hashtag.
About EDEN BodyWorks
Founded in 2004 by Jasmine Lawrence, EDEN BodyWorks™ provides natural products that integrate wellness and beauty inspired by nature to restore and maintain the hair and body's original design. With no petroleum, mineral oils or sodium sulfates, EDEN BodyWorks' product lines strengthen and repair all hair textures – whether relaxed, natural, or somewhere in between.
SOURCE EDEN BodyWorks