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Edição de ouro e prata de selos do zodíaco chinês entra na sede da ONU
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  • РоÑ�Ñ�иÑ� - PуÑ�Ñ�кий
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News provided by

China Today International

Jun 25, 2015, 06:18 ET

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PEQUIM, 25 de junho de 2015 /PRNewswire/ -- Selos postais com temas do zodíaco, que destacam elementos significativos da cultura chinesa, sempre foram populares entre colecionadores de selos chineses. Uma respeitada fornecedora de produtos com temas culturais chineses, a China Today International, apresentou uma edição comemorativa de ouro e prata de selos do zodíaco chinês ao secretário-geral da ONU, Ban Ki-moon, em 19 de junho.

Como representante de uma das principais firmas da China, que se especializam em dar visibilidade à cultura chinesa no cenário mundial, o chefe estrategista da China Today International, Peng Binge, foi convidado, em concerto com uma Coalizão do Congresso dos Estados Unidos, à sede das Nações Unidas em Nova York, onde ele participou de seminários sobre intercâmbios culturais internacionais. Ele apresentou ao secretário-geral da ONU, Ban Ki-moon, uma coleção de selos do zodíaco chinês, feitos de outro e prata nas instalações da China Today International.

A coleção é um conjunto de selos fundidos finamente dos dois metais preciosos, que foram feitos para comemorar o 35o aniversário do lançamento do primeiro selo do zodíaco chinês. Nenhum selo em comemoração ao zodíaco chinês, feito de metais preciosos, foi lançado antes. A edição comemorativa limitada de selos foi aprovada pelo Correio da China. O gravador master do selo do Ano do Macaco, de 1980, Jiang Weijie, bem como 12 gravadores mestres que se especializam em selos do zodíaco trabalharam juntos para criar uma coleção comemorativa única, na qual cada selo personifica o estilo de cada gravador e exibe o apelo cultural e o carisma da cultura chinesa.

O sr. Peng explicou que, na busca da China por consenso no mundo e pela expansão da cooperação, a cultura chinesa é uma parte fundamental do encanto do país e do interesse expresso pelos fãs da cultura do país, e do significado dessa cultura. A sofisticada cultura do país serve como uma ponte para o mundo, de forma que o público possa aprender, entender e amar a China. Esforços continuam a ser feitos em regiões diferentes do mundo e através de uma profusão de canais, para expandir o entendimento e a apreciação da cultura chinesa. A era da globalização abre muitas possibilidades novas para a promoção e a disseminação do conhecimento sobre a cultura chinesa em todo o mundo e para as pessoas se tornarem mais abertas e predispostas a aprender sobre a cultura e as tradições da China. Os tempos de mudança apresentam uma imensa oportunidade para as firmas culturais chinesas buscarem a "expansão para o mundo".

O sr. Peng acrescentou que a China está ganhando mais atenção e mais simpatizantes, que expressam uma apreciação sincera pela cultura chinesa, que foi denominada de Febre Chinesa (China Fever) ou Febre da Coleção (Collection Fever), e que nunca esteve tão efervescente, especialmente no que se refere às "Coleções chinesas que podem contar histórias". Tais coleções não apenas oferecem conexões culturais mais ricas e cativantes aos colecionadores de todo o mundo, mas também exibem um certo perfil do desenvolvimento da China, o que é outro método de atrair o interesse de pessoas que querem se envolver mais intimamente com a China.

A China Today International é uma empresa cultural abrangente, dedicada a criar, projetar, produzir, vender e promover suvenires culturais e coleções representativas das culturas tradicional e moderna do país. A empresa participou da organização e administração de grandes eventos culturais, incluindo os Jogos Olímpicos de Pequim, o 60o aniversário da República Popular da China, a Exposição Mundial de Xangai, Os Jogos Olímpicos de Londres em 2012 e a Copa do Mundo no Brasil em 2014. A empresa estabeleceu uma parceria estratégica de longo prazo com o sistema de correio nacional da China e com o sistema bancário do país, além de ter relacionamentos de colaboração de longo alcance, incluindo plataformas compartilhadas com institutos culturais e organizações de tradição, sob a égide do Museu do Palácio Nacional.

FONTE China Today International

SOURCE China Today International

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