Edison Nation Helps Innovative Food Ideas With Go-To-Market Strategies

SANTA MONICA, Calif., Oct. 9, 2014 /PRNewswire/ -- The biggest challenge facing entrepreneurs is time, resources and expertise but now, experts at Edison Nation can help inventors make their ideas a reality, according to The Lempert Report Innovation Series, a weekly video series featuring innovation in the food world. 

Sponsored by Tetra Pak^® in the U.S., the videos are found online at The Lempert Report's YouTube Channel and on Tetra Pak's U.S. consumer Web site BeCartonSmart.com.

"There are thousands of products launched annually but most won't make it on store shelves or stay on store shelves, due to money," says Phil Lempert, CEO and editor of The Lempert Report.  "The company may not have money for in-store fees or to manufacture additional product, but if an inventor has a resource, it can be a game changer."

Edison Nation provides resources from engineering and packaging to sales and distribution. Most recently it helped Betsy Kaufman's "Eggies." Kaufman wanted to make a hard-boiled egg without the shell so she submitted it to Edison Nation whose engineers came up with a device.

Another product was invented by Thom Jenson, a father from Salt Lake City Utah who wanted to create a bowl made from bacon. Edison Nation created the product and an infomercial and today the bacon bowl is available around the country with millions of units sold.

The Lempert Report Innovation Series is available online for consumers, food industry insiders and also as segments for newsrooms. Throughout the video, "Tetra Pak Tips" offer insight about products, packaging and trends.

About The Lempert Report
The Lempert Report is an up-to-the minute empowering video trend report uploaded every Monday, Tuesday, Thursday and Friday. TLR is the leading resource for supermarket trends and where they intersect with the consumer; offering both the retail and CPG communities' unique insights to capitalize on those opportunities. www.TheLempertReport.com

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 170 countries around the world. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available everywhere. www.tetrapakusa.com.

SOURCE The Lempert Report