Edmonton Oilers, Taylor Hall Team up With Easton, United Cycle to Bring Holiday Cheer to Local Youth Hockey Players

VAN NUYS, Calif., Dec. 23, 2010 /PRNewswire/ -- This holiday season, the Edmonton Oilers and left wing Taylor Hall will partner with Alberta-based retailer United Cycle and Easton Hockey to donate 100 hockey sticks to charity KidSport Alberta, a regional division of a national non-profit organization.

KidSport is dedicated to getting kids off the sidelines and into the game by providing resources to overcome the financial barriers that prevent some young people from participating in sports. The non-profit's partnership with the Oilers and United Cycle positively contributes to the local sports scene and engages youth to take to the ice and play hockey, while simultaneously enhancing Easton Hockey's ongoing partnership with the Oilers and Hall.

"2010 has been the kind of year that I've always dreamed about, from signing with the Oilers to working with Easton Hockey," said Hall. "I couldn't imagine a better way to end the year than with a donation of this magnitude to a local charity that helps kids play hockey in my home province."

In June 2010, Hall signed with Easton Hockey as an endorsee to wear Easton gear and participate in the brand's global marketing campaign. Drafted by the Oilers with the first overall pick in the 2010 NHL draft, Hall has quickly established himself as a dynamic player, scoring 10 goals to date.

About Easton Sports

Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, lacrosse and cycling equipment for both sports professionals and enthusiasts.  Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women's College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League.  Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia.  For further information, please visit the company online at www.eastonsports.com.

About KidSport

KidSport is a national non-profit organization that gets kids off the sidelines and into the game by helping overcome the financial barriers that prevent some young people from participating in sport. Since its inception, KidSport chapters in Alberta have helped more than 36,500 kids pursue their dreams in sports and distributed more than $6 million towards sport registration fees. KidSport helps create opportunities for sport participation and plays a significant role in supporting many low-income families in Alberta. For more information on the KidSport program, visit www.kidsport.ca.

SOURCE Easton Sports